NEWS NETHERLANDS
Giant LED screen in Amsterdam square
A 108SQM LED screen has been unveiled on Rembrandtplein – a major square in the heart of Amsterdam – by blowUP media, part of the international Ströer Group. The ‘Super Motion’
widescreen digital format is delivering eye-catching advertising from companies such as Pepsi, Universal Pictures, Nike, Acer and Mercedes to “hard to reach audiences” in the square. With the screen situated close to well-known shopping districts Kalverstraat and Utrechtsestraat and numerous cafés, clubs, bars, restaurants as well as the famous Tuschinski cinema, the advertising content is said to be receiving over 300,000 impacts per week. “As market leaders in large-
format premium out-of-home [OOH] media, we will continue
UNITED KINGDOM Imago offers free cross-platform VC
VideoMeet Connect, a new feature that allows free access to HD videoconferencing through a browser, has been launched as part of the Deutsche Telekom VideoMeet service. Imago Group, Deutsche Telekom’s UK partner, will be making this feature available through resellers that are already marketing VideoMeet subscription packages to customers.
Launched through Imago earlier this
year, VideoMeet is the first product of its kind to connect users of all videoconferencing systems from Skype, Microsoft Lync and Google Chat, through to Polycom, LifeSize and Cisco solutions. VideoMeet Connect will allow business users to join videoconferences directly from a web
browser without the need for additional software – eliminating the need for video client downloads. According to the company, this will reduce the risk of security violations and removes issues relating to internal firewalls preventing the downloading of video. Powered by the Blue Jeans
Network, VideoMeet is said to be the
only service on the market offering cross-platform videoconferencing.
www.telekom.com www.imagogroupplc.com
to promote development in this area and acquire additional sites. The Rembrandtplein is the kick-off for our premium large-format digital and will be an important extension to our high-impact portfolio,” explained Ernst Vos, managing director Benelux, blowUP media. Vos believes that turnover in the Dutch OOH media market will increase dramatically over
the next four years. Harry Dekker, Unilever’s media director Benelux, commented: “Our brands need emotional images in close proximity to their young urban target audience. With giant digital posters such as the Super Motion, we are able to embed our brand identity in the cityscape and escort the target group right to the door of the shop!”
www.blowup-media.co.uk
Recent highlights
SMC’s 3D solution puts Eccleston Square on top SMC has partnered with distributor AWE to bring the highest-quality Panasonic 3D experience to guests staying at London’s Eccleston Square hotel.
Legrand aims to deliver luxury living with Vantage Global electrical giant Legrand has signalled its intent to establish itself as a key player in the high-end custom install and home automation market by actively promoting Vantage in the UK for the first time.
Students evaluated with Vaddio HD cameras at William Carey University Students at the William Carey University's College of Osteopathic Medicine simulate real-life patient examinations with help from Vaddio.
RTI delivers multi-room audio control with RKM-1+ RTI’s new keypad includes a selection of faceplate covers and buttons and custom engraving options for improved aesthetics combined with simplified operation.
AMX delivers five-star services at Greek resort The Kapari Natural Resort in Santorini melds restored 300-year-old traditional dwellings with AMX-driven automation systems.
Boatswain’s porcelain lights are good enough to eat Boatswain Lighting’s R&D has resulted in a collision between LED colour changing controllers and ancient porcelain and created a wonderful find – edible light!
To read these stories and the rest of our coverage for the architectural and interior design community, go to
www.installation-international.com/tfa
audio solutions
Whatever your requirement, Audio-Technica’s innovative range of integrated audio equipment is designed with your install needs in mind.
Our ATCS-60 Infrared Conference System overcomes both security and congestion worries associated with 2.4GHz technology and our wireless systems are available in a choice of bands not affected by Ofcom’s frequency sell off.
To fi nd out how we can help, contact us on 0113 277 1441 or email
sales@audio-technica.co.uk
6 November 2012
www.installation-international.com
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