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26 MONEY


THE CO-OPERATIVE FOOD UPDATES SELF-CHECKOUT


New self-service systems from Wincor Nixdorf are expected to reduce queue times, improve customer service and provide the retailer with efficiency savings from cash recycling. With CINEO customers do


not have to insert coins and notes separately as cash is counted automatically, saving the customer time at the checkout and further helping to reduce queue times. “Cash recycling was one of the key


factors in selecting Wincor Nixdorf due to the efficiency it can bring to us,” stated Mark Hale,The Co- operative Food’s chief information officer and supply chain director. “With the CINEO self-service


solution, we are continuing to develop the checkout options available to customers and effectively responding to customer demand for greater choice and higher levels of service,” Hale added. The retailer wanted a new


generation of easy-to-use terminals with large touchscreens and cash hoppers to accept both coins and notes. Cash and cards are both accepted


by the terminals and, currently, about two thirds of the retailer’s customers pay in cash and one third with cards. The Co-operative is also piloting a card only option. Initially, four new terminals will be rolled out to each of 12 stores, with the aim to deploy it in 30 stores by the end of the year.


RETAIL TECHNOLOGY SEPTEMBER/OCTOBER 2012


MITCHELLS & BUTLERS EMBRACES DIGITAL GIFT CARDS


Carvery, Browns, Ember Inns, Miller & Carter and Sizzling Pubs. Retail Technology spoke to Paul Madden,


M


Mitchells & Butlers director of customer experience and digital innovation about the gift card platform launch. “This scheme is key to our strategic


aims,” Madden said. “We are, as a business, very keen to meet our customers’ demands. And we find there is a significant requirement for us to provide gift cards in a way that they want to use them, as cards or digitally, as well as a substantial opportunity in the loyalty and rewards market.” He continued: “We have examples of paper vouchers, but find that their administration can be difficult for the business and customer.” He also said that a new system had to be easy for customers and business teams and support a consistent process across all brands. The central systems required for


reporting, managing and properly accounting for a gift card scheme on such a large scale are being provided by project partners Barclaycard, Card Commerce and Eagle Eye. Madden added that the opportunity


to find best-of-breed technology partners had come at the right time: “Clearly there is a convergence of technologies that are affordable and consumers who are used to banking and purchasing online. We can


itchells & Butlers is launching gift cards across its portfolio of leading brands, including Toby


use this to provide our customers with a really good, consistent service.” The deployed method of processing the gift cards and digital vouchers has been designed to be very similar to debit card payments, and uses existing payment technology to streamline the process of redeeming them at the point-of-sale for both employees and guests. The company wants to use the new capability explore new opportunities through improved promotional coupon campaigns and enhanced social media marketing, including capacity to access social media gifting such as the Wrapp Facebook application. One Mitchells & Butler brand,


Harvester, recently also launched a digital voucher campaign targeting Apple’s latest m-commerce development for the iPhone, the Apple Passbook app, which was launched with its latest mobile operating system version, iOS6 (Harvester launches Passbook voucher campaign, RetailTechnology.co.uk, 10 October 2012). Mitchells & Butlers is on a three-year technology journey that introduced new infrastructure to support real-time gift card validation across its 1,600 businesses this September.The company early this year deployed Fujitsu hosted network services to support initiatives such as a guest Wi-Fi deal with O2 (Mitchells & Butlers to offer free Wi-Fi, RetailTechnology. co.uk, 15 March 2012) and the deployment of advanced ordering and payment systems using both in-house and guests’ own mobile technology.


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