10 INTERNATIONALNEWS
BABYLISS GETS DEVELOPMENT MAKEOVER
B
aByliss recently announced it had selected PTC Creo for the development and design of
its branded depilation, hair care and beauty products.
The global company has standardised its operations on the PTC computer-aided design (CAD) system to support the meeting of ever increasing market demand for trendy, innovative and revolutionary products and to optimise collaboration among its design teams. Founded in Paris in 1961, BaByliss joined the world-renowned Conair group in 1995 and has since grown to become an international consumer brand. Its operations now extend across three continents with research
and development locations in Europe, the US and Asia.
In addition to continually updating and broadening its extensive product portfolio, designers are tasked to develop new concepts and create innovative new devices to suit the sophisticated needs of the modern consumer. To overcome mounting challenges to maintain and update its product line, pressure to continuously develop market-leading innovative new products and to achieve optimal collaboration and interaction among its globally dispersed teams, BaByliss made the decision to implement PTC Creo at its European facilities. The system now also works with PTC installations in the US and Asia. Prodware, a PTC Gold Partner
in France and Belgium, was selected for implementation and training. First results following deployment
show improved collaboration between designers, stylists and engineers from the concept phase through to final design modifications. Using PTC Creo, each team member’s skills, whether technical or artistic, are fully engaged within the design process. “PTC Creo is fantastic, comprehensive design software that meets the needs of all our employees. With its vast functionality, this tool is suitable for beginners as well as the most advanced users, handling both straightforward and complex tasks for any design,” said Nicolas Colin, BaByliss designer.
DELI XL EXTENDS E-COMMERCE CAPABILITIES
Deli XL, a leading wholesale provider to the Dutch foodservice market, is using Oracle ATG Web Commerce applications, a component of Oracle Commerce.
The e-commerce software is being used to underpin the online food experience it provides to 30,000 customers and help increase revenue through cross-sell and conversion initiatives. Deli XL handles the majority of its 750,000 order lines each week through its online channel from a customer base that includes hotels, restaurants, company catering facilities, educational establishments and hospitals. Wanting to provide improve this e-commerce experience and extend its value-add services around food inspiration, advice and education, Deli XL identified Oracle ATG Web Commerce as the platform for
managing its cross-channel operations. Deli XL selected Oracle ATG
Web Commerce, Oracle ATG Web Commerce Merchandising and Oracle Web Commerce Service Centre over competitive solutions from hybris and IBM, based on the platform’s scalability, provision of consistent and accurate information and strong functionality, including its extensive self-service capabilities. The implementation is helping Deli XL to engage more effectively with new and existing customers through personalised recommendations, targeted promotions and relevant search. “We aim to offer the best online
foodservice experience and our new Oracle ATG Web Commerce environment provides us with numerous new ways to interact with our customers and suppliers online,” said Rene Van Gelderen, Deli XL IT
RETAIL TECHNOLOGY SEPTEMBER/OCTOBER 2012
and programme management director. By optimising customer
interactions, the Dutch business aims to drive more business online and to increase cross-sell and conversion opportunities, leading to further online initiatives and improvements in the company’s supplier propositions. The Oracle ATG Web Commerce implementation took 10 months. Having launched a pilot in March 2012, Deli XL expects all of its 30,000 customers to be using the platform by the end of 2012. “To achieve profitable growth in
retail, organisations need to provide exciting, relevant and timely customer interactions,” said Mike Webster, Oracle Retail senior vice president and general manager. “Deli XL has chosen to leverage Oracle ATG Web Commerce to extend its e-commerce offering and deliver engaging and targeted experiences.”
u Following the launch of a US transactional site last March, fine crystal and jewellery retailer Baccarat recently went live with a French e-commerce site. Developed in partnership with consultancy eCommera the new site is designed to share the renowned House of Baccarat with a global online audience.
u Tesco has chosen Wincor Nixdorf to provide it with IT services in seven European countries. The IT company has worked in Tesco stores in the Czech Republic, Poland, Hungary, Slovakia and Turkey for several years, and signed a multi-year contract with the retail giant extending the relationship to include the UK and Ireland earlier this year.
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