www.toynews-online.biz
Record month for Wow Toys
Triple packs help pre-school specialist’s sales grow around 15 per cent YOY Orders also strong for October and November...
by Dominic Sacco
on last year’s sales, which is really fantastic considering just how challenging the retail sector is in the dull UK economy.” “The demand for our new multipacks this autumn has been phenomenal because they are such good value,” added Wow Toys’ PR manager Tanya Laperouse. “The toys were showcased at the
WOW TOYS has reported a record amount of deliveries to UK retailers during September.
The company says “phenomenal” demand for its multipacks also helped it achieve a rise in revenues. The £29.99 triple-packs include the Bathtime Buddies pack, which comes with a diving boat, submarine and a fireboat.
“September has been an awesome record month for Wow deliveries to UK retailers,” the firm’s managing director, Nadim Ednan-Laperouse, told ToyNews. “Forward orders for October and November are also outstanding. Wow will end up around 15 per cent up like-for-like
Silver Cross opens
in Hong Kong NURSERY BRAND Silver Cross has opened its first ever standalone store in Hong Kong.
The firm has seen its sales increase by 47 per cent in Asia alone from 2010 to 2011, with major growth achieved in South Korea and China. The new outlet is in the Ocean Terminal Shopping Mall. “We chose Hong Kong to launch our first ever flagship store as it is a major city in Asia that not only has a hugely successful indigenous population, but also benefits from a large influx of visitors who trust what Hong Kong has to offer and love to see great British brands,” said Alan Halsall, chairman of Silver Cross. “The new Hong Kong store will be an
opportunity to support our strengthening brand identity and awareness in the rapidly growing Asian market. “We are hoping to achieve a major presence in Asia and by opening this standalone store, we see it as a way of showing our brand identity off to local consumers. Silver Cross is a British privately owned company, and we hope to open other flagship stores in major cities across the Asia region to support the brand,” Halsall continued.
www.silvercross.co.uk
Toymaster show in Harrogate this year and the response from retailers was extremely positive. They felt that in a tough UK economic climate, the multipacks serve as a tailored pre-school gift solution for the Christmas season.” Other triple-pack products include Girls Day Out and Farm Friends. Laperouse continued: “This is completely bucking the market trend, with both UK and international sales driving growth. In the UK we are achieving success as we are responding well to retailer needs, and this is resulting in strong sales.
“International sales continue to grow as we work with new distribution partners every year. Working to increase our brand presence in 2012 has also seen Wow forge partnerships with Asian territories including China, India, Korea and Taiwan.” Wow Toys: 020 7471 0980
PRE-SCHOOL NEWS 81 COMMENT A MUMMY BLOGGER’S VIEW
Parent bloggers are an increasingly influential part of the pre- school landscape. We take a look at recent blog posts from a mummy blogger… This month: Unique Young Mum
I HAVE never heard of the Toyologist team before until I saw a few other bloggers posting their applications for it. I am glad I know this year, as I feel Spud is just the right age to take part in such a great scheme.
When I read the part that you have to review your child’s favourite toy it took me ages to think of what I could choose. If you personally ask Spud what he loves he would say Mickey Mouse, but he honestly couldn’t say what his favourite Mickey Mouse item is, he has over 35 Mickey DVDs, over 20 books, every toy going, games and loads more. However, Spud doesn’t play with one certain Mickey Mouse thing on a daily basis; each day he plays with something different from his Mickey Mouse range. One thing he does play with every day though is his VTech Kidizoom multimedia digital camera. If he isn’t snapping away taking pictures, he is recording videos, editing photos or playing games. Since he purchased the camera in March for his sixth birthday, he has not gone a day without using it. One of his favourite things to do is to take photos of everyone who visits our home. Spud’s friends love having a go themselves on the camera, taking photos of anything and everything with fascination.
Believe it or not, Spud’s camera has a flash with a 1.8-inch colour LCD screen and is 2MP, which I think is very good for a child’s camera. I trust Spud to take his camera out with us because it is very child proof – the number of times he has accidentally dropped the camera is unbelievable and it doesn’t have one single scratch on it.
Included with the camera was a USB lead and a few cases we could easily clip on; every now and again Spud will change the clip but that doesn’t affect the cameras use in anyway. Using the USB lead and setting it up to our laptop is incredibly easy. Connecting the camera to the laptop allows you to play games, view videos and edit photos on a larger screen (don’t worry though, you can still do this on the camera itself). Spud finds the games useful for car journeys and loves the photo editing he can do, he loves taking pictures of Mummy and making my photo into a funny face or adding fishes to my photo. The camera’s design is also great, very easy for a child to use and understand, while it also has a 16GB internal memory and accepts memory cards as well. Another great thing I have actually just noticed since starting this post is that the batteries have not ran out once since March. Considering Spud is on this every day, that is amazing.
So who knows, my Spud may become a photographer when he is older and I can show him these photos of his early days, or it maybe a phase he is going through. Either way it educates him on cameras a little bit and photography, of course.
Check out more from Unique Young Mum online here,
uniquemummy.blogspot.co.uk; on Twitter @uniquemummyblog; and on Facebook,
www.facebook.com/uniqueyoungmummy.
OCTOBER 2012
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