18 APPOINTMENTS INDUSTRY MOVES
This month ToyNews adds to its sales team, Mind Candy appoints a new consumer products manager , Licensing International gets a new event director, and more…
TOYNEWS ToyNews has strengthened its sales team with the addition of Jodie Holdway as sales manager.
For the past two and a half years Holdway has been working as account manager for Intent Media’s music titles MI Pro and Audio Pro. She also has experience in sales,
marketing and PR, having worked in the TV industry for five years. Holdway will also be responsible for
Licensing.biz sales. “Jodie is an experienced sales manager who has done a terrific job for us before in different markets such as home computing, musical instruments and professional audio,” said ToyNews publisher and Intent Media boss Stuart Dinsey. “The magazine goes from strength to strength and our website is hitting record traffic levels, so it’s an exciting time for Jodie to join.” Holdway added: “I have a strong background in PR, sales and marketing so aim to bring a lot to both of these key industry brands.” For ToyNews advertising opportunities call Jodie on 01992 535647 or email:
jodie.holdway@intentmedia.co.uk.
MIND CANDY Sam Ferguson has been appointed senior consumer products manager at Mind Candy. Ferguson arrives
from Beanstalk, where he worked
on the Talking Friends licence. He will report to Darran Garnham, Mind Candy’s chief business development officer and chief licensing officer. Ferguson said: “I’ll be looking after the UK and international markets where we have established programmes, so Australia, South Africa, New Zealand, UAE and some areas in Europe. “This will give Darran some breathing space and allow him to work on the real important emerging markets like the US, Canada, Latin America and Asia.”
GEMMA INTERNATIONAL Greetings company Gemma
International has appointed Shelley Boyd-Platt as
marketing manager.
Boyd-Platt will be responsible for developing the company’s marketing strategy to meet business objectives, as well as identifying new opportunities to maximise growth. She arrives from Carte Blanche where she worked for more than four years.
ADVANSTAR Jessica Blue has been named as head of the Las Vegas-based Licensing
International.
Blue is currently the event director of Brand Licensing Europe. In her new role, Blue will assume
leadership for the strategic planning, growth, sales and day to day management of the Las Vegas-based Licensing Expo. She will relocate to Advanstar’s headquarters in Santa Monica, California at the beginning of 2013. “As the licensing business becomes more and more global and brands increase their focus on expanding abroad, it was vital that we bring in someone who could give the show that global perspective,” said Chris DeMoulin, president of licensing and EVP of worldwide customer development, Advanstar Communications.
ITV STUDIOS GLOBAL ENTERTAINMENT
ITV Studios Global Entertainment has appointed Maggy Harris to the role of head of brand marketing,
consumer products.
Harris joins the firm from Ignition Licensing and has 25 years experience across all aspects of merchandise licensing. At ITV, Harris will be responsible for strategic and operational brand marketing support across merchandising, retail, promotions and more.
She will report to Giles Ridge, director of content and brand development, and will also be a key part of the consumer products team which is headed up by Trudi Hayward, SVP head of global merchandise, and Jean-Philippe Randisi, EVP consumer products.
“I know it may appear sexist to have interview tips for girls, but the fact is that ladies have things to consider that men just don’t.”
So, let’s deal with the shocking truth… women have babies. We all know that prospective
employers are prohibited from asking gender specific questions. But just because the interviewer can’t ask doesn’t mean that they’re not desperate for the answer. My general advice is that you tell the truth in an interview. Now I’m not suggesting you walk into the interview and announce you have no plans to breed, but being a woman of childbearing age puts you at a disadvantage as a candidate. I’m not saying people in toys (or any other market) are sexist, but this is a real cost issue in terms of both money and time. Use language that will put the
interviewer at ease, such as: ‘I am career focused’ or ‘I want to make a long-term commitment to a role’. Your aim as a candidate in an
interview is to get the job offer. Put yourself in the best possible position to do that.
For more advice on this topic, go to:
birchwoodrecruit.wordpress.com
www.toynews-online.biz
Birchwood Recruitment offers bespoke solutions to finding the right sales and marketing people for the toy sector. 07796 697100,
www.birchwoodrecruit.wordpress.com
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