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SECTOR GUIDE GAMES & PUZZLES 55 ESDEVIUM GAMES 01420 593593
As well as Fly Trap, Esdevium has some fantastic new additions to its huge games range. New board games include the TV licensed titles, Would I Lie to You? and The Big Bang Theory, in addition to The Hunger Games board game. The licence is set to be in demand for consumers this Christmas, following the recent release of the first film on DVD. Popular licensed games such as Terry
Esdevium says it offers the widest range of games in the UK. The company supplies titles from many of the leading board games manufacturers, as well as offering an extended collection of award-winning strategy games from all over the world.
The highly anticipated launch of Esdevium’s Fly Trap game marks an expansion into the kids’ action games category for the firm. With targeted PR support and strong TV advertising, the game of fly-flicking fun is set to make a big impact this Christmas.
PAUL LAMOND GAMES
Subbuteo returns along with fully licensed teams Manchester United, Chelsea and Liverpool, plus Celtic. The England, Scotland and Ireland national teams are available, along with a range of colour strips. Paul Lamond has also launched a range of accessories including a referee set, a pitch set, fences, and replacement sets for the balls and goals.
Other highlights include new children’s drawing It’s a Chicken, as well as a Zombie, Princess and the Kid Next Door game.
DESTINATION BOARD GAMES
Destination Board Games’ latest release is the Destination London Travel Edition. It is a one-eighth of the usual size of Destination London and plays in a third of the time. Destination says its enhanced gameplay makes it exciting and competitive. The box is A5-sized (measuring just 35mm high) with an A4 board. Road segments still accommodate the original taxis with colour- coded Destinations. The company says the travel edition is great for quick games in small spaces. A four-player game takes about 20 minutes to complete. It’s an ideal compact game to play on holiday, take as a souvenir or have as a stocking filler.
Pratchett’s Discworld and ITV’s Take Me Out will continue to be key properties. The Take Me Out game will be supported by the return of the TV show in October, as it enters its fourth series. It will be aired at prime time on Saturday evenings next to The X-Factor. As host Paddy McGuinness might say, “let the customers see the game”. Esdevium will continue to supply the Nostalgia versions of Monopoly and Cluedo, which were hugely popular lines last year.
Other key titles include Wallace &
Gromit’s Fleeced board game, reaction games Jungle Speed and Dobble, plus Esdevium’s massive range of strategy board games, headed up by the appropriately-titled Ingenious game.
020 7254 0100
There’s a range of Dr Seuss games and puzzles, and a new addition to the pre- school educational range Chimp and Zee, with the Fish and Chicks game. Paul Lamond has refreshed both adult and kids’ Where’s Wally puzzle lines, launched a card game and the addictive Wally Wand. To complement the existing range of 1,000-piece puzzles there is a new Beatles design, along with several new Simpsons puzzles. The company has also launched a Room on the Broom Dragon Chase board game, a 24-piece floor puzzle and a 4-in-1 puzzle.
023 9270 4040
The travel edition of game is priced at £9.95 and is for two to four players, aged eight and over.
GREAT GIZMOS
Great Gizmos believes its range of pre- school games and puzzles from Popular Playthings is perfect for educational gameplay, saying it will bring hours of fun and learning to children aged three to five.
Sums have never been simpler with Monkey Math, which uses bananas and a monkey scale to make learning simple additions fun. Children hang an equal number of bananas onto the monkey’s hands, and if the addition is correct, the monkey will look straight ahead with his arms nicely level.
If the numbers aren’t equal, his eyes will be crossed and arms up and down.
CAPTICA
Captica is the umbrella brand for a wide number of games and puzzles. Currently for sale is the Culica, as seen on BBC’s investor TV series Dragons’ Den in season nine last year. A Culica is a 3D cube where coloured pegs are placed in order to play games and solve puzzles. An example of the Culica game is where players compete to get three pegs of the same colour in a diagonal row, on a face or four straight over two faces.
Another Culica puzzle example is to
cover the cube so that no two pegs of the same colour are touching anywhere, even diagonally. There is only one solution in this instance (ignoring swapping colours). Captica is also producing upcoming
board games whereby pieces of four colours are placed on a board to play games and puzzles. For example, players need to get rid of all their counters by creating structures called molecules. The firm has also produced a new
variant of poker, using coloured cards instead of traditional cards.
JUMBO
Jumbo Games is expanding its portfolio ahead of Christmas. The board game and puzzle specialist is adding to its Wasgij range with the launch of Cone-gestion and Christmas Getaway. Wasgij is the number one adult puzzle brand (source: NPD FY 2011), which challenges puzzlers to use their imagination to complete an image that is different to that shown on the box. Jumbo has also produced two 625- piece puzzles entitled Ballroom Dancing and Painters Painting, with the emerging painter James Milroy. Enhancing its
impressive portfolio of children’s games and puzzles, Jumbo has launched Stratego to target the boys market.
01707 289289 With a sci-fi theme, the battle game
features fresh and modern artwork and allows two gameplay options – a normal and a quick play mode, making it easier for new players to adopt.
Other puzzles and games to hit stores ahead of the festive season include a brand new 3D Peppa Pig Fairground Ride Game and Everything’s Rosie Raggles Reporter Game. The latter features a toy camera enabling children to take pretend photos of their favourite characters.
Jumbo has also signed a licence for Bananas in Pyjamas to produce a 35- piece puzzle assortment and a four-in-one shaped puzzle aimed at three to fives, available for Christmas.
OCTOBER 2012 07889 181790
Captica wants to licence its games, either individually or as a bundle. Captica says its games and puzzles
are a revolution in the sector, and are suitable for casual gamers and puzzle solvers as well as experts.
01293 543221
To help introduce children to their multiplication tables there is Monkey Multiplier, a cute monkey character that helps put the fun back into even the trickiest of maths. Point his toes at the two numbers that are to be multiplied and the answer mysteriously appears in the ring between his hands. There are other monkey-related games complete the Popular Playthings collection.
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