74 SECTOR GUIDE ELECTRONIC TOYS LEAPFROG 01895 202 840 It also has key content: the LeapFrog
Learning Songs app, the Cartoon Director creativity app, an Art Studio creativity app, the Pet Pad writing app and choice of an additional free app.
LEAPSTERGS The LeapsterGS (£64.99) is a learning video gaming system designed specifically for children. Housed in a thinner, sleeker design,
LEAPPAD2 LeapPad2 is a multifunctional and kid- tough tablet with a library of more than 225 learning cartridge games, apps, videos, music, eBooks and more. The LeapPad2 (£89.99) features two
megapixel front-and-back cameras and video recorders, as well as a microphone, enabling children to express their creative side.
BÁBÓGBABY
BB Bear (£29.99) from Bábógbaby is a plush toy which teaches babies, toddlers and children 33 words in English, Welsh, Irish and Scots Gaelic. Each language bear is sold separately. Voiced by young children, the fun learning teddy bear is also soft and cuddly. It teaches numbers from one to ten, as well as ten different colours and ten shapes.
An animation series based on the bear is currently in production for transmission in late 2012 on Irish and UK networks. BB Bear also picked up a gold award
at the Practical Pre-School awards in the electronic toy category and was winner of best cuddly bear in the Toy Talk awards both in 2010. To top it all off, BB Bear was also seen recently on ITV’s The
JUMBO
Jumbo Games is launching five new iPieces games this autumn/winter. The latest additions include Ludo and Pool as well as two games for the hit pre- school properties Peppa Pig and Fireman Sam. iPieces has received widespread acclaim since hitting shelves at the end of 2011. To start, it was named a Top 5 Gadget Show Live Kids Gadget at Toy Fair 2012. The range also won Best Games App
at the prestigious Junior Design Awards, as well as silver for Best Children’s App and bronze for Best Family App in the Loved By Parents Awards. Using innovative technology and
interactive counters, iPieces allows up to six players to play family favourite
OCTOBER 2012
board games on the iPad. Players simply download the free app and use the counters to bring each game to life through visual animation and sound effects. The range currently consists of Air Hockey, Fishing Game, Snakes & Ladders and Game of Goose.
Jonathan Ross Show, featuring in the last episode of the series. The bear requires three AA batteries (included).
01707 289289 GREAT GIZMOS
In the NICI collection, Good Morning Buddy is a soft, plush Dalmatian alarm clock that will sing his own rendition of ‘Who Let The Dogs Out’ to wake children. The 4M range of
educational scientific kits boasts a host of new electronic additions. Environmentally-
friendly machines can be built with the Soda Can Robug, which uses a recycled can and batteries to create a bug that will buzz and vibrate across the floor. Alternatively, kids can construct a Metal Detector Robot which, once it is
+353 872979131
it has a larger screen and allows children to take charge of the action with the built-in motion sensor by tilting, turning and shaking their way through games. Children can put themselves right into the game with the built-in camera, video recorder and microphone. LeapsterGS also comes with 2GB of memory, plus a a wide variety of content.
OREGON SCIENTIFIC
Oregon Scientific’s Meep is being supported by both UK and Irish TV campaigns. Meep is an interactive, wi-fi enabled tablet designed especially for kids aged six and above. In addition to the tablet, the campaign will introduce a range of accessories including a joystick, steering wheel and a Game-Pro case for exciting multi play. Plus there’s a portable piano, drum pad, headphones and microphone, for unique and creative ways to interact with the tablet.
The campaign will be broadcast on
children’s digital channels, including CITV, Cartoon Network, Boomerang and Nickelodeon. It launches during the October half-term and runs for eight weeks, comprising of both 30 and 20- second advertisements.
BANDAI
TechPet (£59.99) is a tail-wagging pet robot dog powered by a free downloadable app for the iPhone and iPod. It moves and responds to voice and gestural interactions with over 100 reactions. TechPet will perform tricks using the voice and image recognition in front of the Facetime camera. It can walk, wag its tail, sing and dance. The more consumers interact with TechPet, the more they discover.
Consumers can also customise the
TechPet by selecting a choice of faces and adding accessories like sunglasses, or their own pictures using the ‘Face
FLAIR 01628 580154
With retail partners including Argos,
Toy R Us and Smyths, the Meep TV campaign will be focused on children aged six to ten. The TV ads will be supported by a PR and online push targeting mums and dads, that will introduce the parental controls of Meep. This can be remotely accessed from any PC, tablet or device with a browser and an internet connection.
08456 028 782
Morph’ option. To unlock more functions you need to look after the digital pooch by checking on its health, feeding it or medicating it via the simple touchscreen menu. TechPet also works as an alarm and a music player.
020 8643 0320
Flair’s Emotion Pets welcomes Cherry the Cat, a soft ginger kitten that has interactive features and needs to be loved and nurtured. Cherry joins Milky the Bunny and Toffee the Pony. Cicciobello, the baby boy doll range,
introduces Cicciobello Playtime. It has several play functions designed to create an emotional connection with a carer. It talks and sings and requests playtime by calling out favourite activities.
01293 543221
all wired, will search for metal objects on the ground using a remote control. Plus, the metal detecting unit is detachable so treasure finding can take place in a variety of locations. In Great Gizmos’
licensed Science Museum range, The Buzz Wire kit will test skill levels with the use of a simple wire
circuit which once assembled will emit a shocking sound when touched. Or, for other circuit kits, there’s the Top Secret Intruder Alarm – fit the kit to any door and all intruders will be detected.
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