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44 RETAIL: PRODUCT NEWS Lego Monster Fighters


THIS AUGUST Lego saw the launch of a brand new independent property – Lego Monster Fighters. It features iconic horror themed minifigures including The Mummy, Werewolf and Vampyre, as well as dark and fantastical play themes. The heroic team of Monster Fighters are led by Dr Rodney Rathbone in a bid to save the day from the dark forces at play.


The range is designed to appeal to boys aged seven to ten, and encourages them to play the hero or take on the role of monster in the ultimate battle of good versus evil. The year-long Lego property will showcase seven products, some of which glow in the dark, ranging from £4.99 to £79.99.


Here’s a closer look at two key products from the range…


VAMPYRE CASTLE The castle is where the Vampyre will unite the monsters’ magical moonstones in a terrible ceremony that will cloak the world in darkness


TURTLES ACTION FIGURES, FLAIR 020 8643 0320


The classic action figure property from the ‘80s is back. Nine Teenage Mutant Ninja Turtle action figures will initially launch, but


new waves will be released every eight weeks, with 30 figures due in 2012. Ranging in size from 10cm to 14cm, each figure (£9.99) comes with multiple weapons. The 15cm Deluxe Action Figures (£14.99) will feature sound effects. There are five – Leonardo, Michelangelo, Donatello, Raphael and arch enemy Shredder. Six-inch Collectors Figures for long- term fans will complete the range.


BIRDY BEAR, LITTLE BIRD TOLD ME 01484 682 430


‘Hey Bear, It’s Me Bear’ is a new range of infant toys designed to engage little hands and minds. Little Bird Told Me made the collection of whimsical huggable bear characters to delight both children and their parents. The pictured product, the Birdy


Bear Activity toy, has scrunchy wings, a click click rotating dial, rattles, squeaks, crinkles and more.


OCTOBER 2012


WHAT’S THAT COMING OVER THE HILL? Lego’s new Monster


Fighters range includes sets priced from £4.99 to £79.99...


Release date:


Out Now CONTACT DETAILS: 01753 495 000 www.monsterfighters.lego.com


the dark minifigure ghosts and bat wings. The flying ghoulish getaway has the


moonstone and boys are tasked with helping


and allow monsters to roam free for eternity. Role play – a key ingredient of the Monster Fighters ethos – centres around the castle (£79.99).


THE GHOST TRAIN Another key line is The Ghost Train (£59.99), complete with its glow in


MOSHI COOKIE KIT, MAPS


Children are still going mad for the collectable craze that is Mind Candy’s Moshi Monsters.


The brand new Moshi Monsters Cookie Kit from Maps will appeal to fans of the characters, allowing them to get creative and bake their favourite monsters. Each colourful carry-handle tub includes two Moshi


heroes Frank Rock and Ann Lee catch it in their acrobatic airplane. They have to suck up the glow in the dark ghosts with the vacuum weapon and grab the moonstone. But the trick is to not let those soulless spectres trap the heroes in the Ghost Train’s prison. We wish we were kids again…


01483 776 006


Monster Cookie Cutters, two decorating tubes, 450g of cookie mixture (which makes 24 cookies) and an instruction leaflet featuring a bonus download code for Free Rox on the popular moshimonsters.com website. The contents are stored in a cool reusable storage tub and there are six different designs for fans to collect.


MADAGASCAR 3, CARTAMUNDI


With the anticipated Madagascar 3 heading to cinemas this October, Cartamundi has created two great licensed card games.


The range includes a Happy


Families game (£2.99), which is for two to eight players. The Gift Set (£9.99) includes the Happy Families game, as well as Playing Cards and Magic Cards. Visit www.cartamundi.co.uk to see the supplier’s full range of card games.


01268 511522


HERO PRODUCT


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