70 SECTOR GUIDE WOODEN TOYS HIPPYCHICK 01278 434440 PAPO UK
For the third year running, Papo UK has expanded its Environment range of toys with the launch of Bush Outpost.
Moover Toys is a Danish designed range of ride-on and push-along products, which come in natural and cherry red wood, and are available exclusively in the UK from Hippychick. There are five designs – Baby Walker, Baby Truck, Dump Truck, Doll’s Pram
ORANGE TREE TOYS
Orange Tree Toys has expanded its soldier range of wooden toys. A new music box has been designed
in red, white and blue, featuring two soldiers dancing to the tune of ‘London Bridge is Falling Down’. It is priced at £17.99. To complement the line, a new soldier push-along toy (£8.99) will launch later in the autumn.
The whole soldier theme has also been run across other products including bookends, skittles and pencils.
CHEATWELL GAMES 02392 524098
Cheatwell Games has IQ Busters – a series of ‘mind mangling’ wooden puzzles to give consumers’ brains a thorough workout. Each puzzle is finely
crafted and presented in attractive packaging. There are three price points, ranging from £2.99 up to £4.99. Products include IQ Buster Wooden Puzzles, IQ Buster Qubes and IQ Buster Rope Puzzles.
and Rocking Horse. Four of the styles come in self-assemble form, with a ‘click key system’ removing the need for any tools. The Doll’s Pram was also awarded the Best Classic Toy in the Junior Design Awards 2011.
01242 244500
The wooden construction features an operating table, helicopter landing pad and recuperation cage. Alongside the Outpost is a tree linked by a rope ladder, while there is also a Jungle Play Mat to enhance the role-play. The Bush Outpost joins existing products in the Environment line
LE TOY VAN 01564 784969
including Castle in the Clouds, Stable and Farm Buildings, plus Weapon Master and Mutant Castles.
020 8979 2036
Sophie’s House has been given a refreshed design for this year. The three-storey painted wooden
doll’s house is fully decorated inside and out, and maintains the white and pastel pink colour scheme of the original, as well as the glittery scalloped roof. New design elements include a heart motif on the front door and a floral motif on the awning and shutters. The house
is sold unfurnished, with options including a Starter Furniture Set, Sugar Plum and DaisyLane individual room sets.
New accessories include My Garden
Grows, an Outdoor Play-set and a Patio and BBQ set. These join over 20 other furniture and accessory sets and over 12 houses, including Daisy Cottage and Cherry Tree Hall.