Out and About The Attic Room DOT by Marc Jacobs UK and Ireland


2


J


O


I N


I


The Attic Room Design Ltd. helps Coty’s new fragrance launch to make its Marc.


Fragrance launches require a good level of buzz to create an impact in the cosmetic industry. With the launch of the new ‘DOT’ fragrance from Marc Jacobs ­ a brand that is part of the Coty global fragrance manufacturer ­ it was decided that a great campaign was needed to ensure that its introduction would really make waves. Retail design specialist The Attic Room


Design Ltd. was called upon to help create the truly show­stopping campaign. The team designed, manufactured and installed what was the biggest promotion for Coty to date, going out to over 80 key stores across the UK and Ireland. The fragrance is now available to buy in­store, and customers will be hard pushed not to notice its spectacular arrival. The Attic Room Design Ltd. created a


series of bespoke promotional sites for the fragrance, which was made up of backwalls, columns, FSU’s, podiums and tester units that were installed into a number of key Boots stores as well as Debenhams and House of Fraser. The promotional sites reflect the butterfly


52


N


G


T H


design of the fragrance, with a playful feel that follows the same colour pallet of red and black that features on the bottle and packaging. The installation is bright, fresh and


exciting, meaning that customers walking through the store will not be able to pass without stopping to take a look. By letting the product do the talking, the effect of the campaign is that all focus goes on making sure that customers know that the new fragrance has arrived. Julie Orgill­Higgins, Senior Project


Manager, was delighted with the success of the installation; “This was an extremely exciting project to manage, as it adds another premium space to our Coty portfolio. The Marc Jacobs DOT promotional launch has been well received by both Coty Prestige and the store groups.” This installation is one of many that The Attic Room Design Ltd. have put together to ensure that brand new products get the attention needed to make sure that a launch is successful.


Contact


The Attic Room Design Ltd. T: +44 (0) 1858 545383 www.theattic­room.co.uk


www.a1retailmagazine.com


E


D


O


T


S


A1


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84