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New Loyalty Scheme for Fashion Retailer Jaeger
UK fashion retailer Jaeger is increasing the value of its loyalty scheme for customers from the start of September 2012, making it a hugely generous fashion brand loyalty scheme for the high street. Jaeger is investing more into its loyalty offer, meaning that customers will now be able to enjoy around 13 points per £1 of their loyalty spend. Jaeger, which launched its scheme
with retail loyalty specialist Ikano Financial Services in 2008, has opted to focus more on its product proposition, and sees its loyalty scheme as key to this strategy. “Recognising our customers’ loyalty
Weird Fish Invests in Help from Microsoft Dynamics AX 2012
UK fashion retailer Weird Fish has announced it is embarking on a huge growth programme and has identified Microsoft Dynamics AX 2012 from K3 Retail as the best route to streamlining its multichannel business processes. The individual vintageinspired, iconic
clothing company is 60% wholesale based and also operates through multiple channels including retail stores, eCommerce and a growing number of concessions. The company wants to aid growth across all of its business channels
through the upgraded Microsoft Dynamics AX 2012 system, which will give a seamless view of the business. Spencer Dodington, Finance Director
at Weird Fish, comments; “We chose K3 because of their experience in the retail sector and their ability to provide us with a single business model. All of our activity will be integrated from end to end and establish a solid foundation for growth”. Initial rollout of the new system will be complete by the end of 2012.
K Retail news K Retail news K Retail news K Retail newsK Dalziel and Pow Takes on Chile
A leading department store in Chile, ‘Paris’, called on the help of Dalziel and Pow to help them develop a reputation as ‘The Destination Department Store’. The brief was to create a distinct brand personality for Paris that would position them as a leader in women’s fashion.
Dalziel and Pow decided to tackle the feel of the department store and create a ‘singular statement’, with a unifying overall feel that was flexible enough to accommodate a number of brands. A varied mix of natural, rich and urban finishes were used to enhance the store environment, as well as helping to create distinctive looks for different areas within the department. Texture and materials were a key focus of the project, and since its opening the Costanera womenswear floor has become the most successful for the entire Paris chain.
is central to our business strategy and by incentivising them to shop more, we are capitalising on our objective of rewarding their loyalty,” explains Carolyn Springett, Managing Director at Jaeger. This latest investment in Jaeger’s loyalty scheme follows Jaeger and Ikano being shortlisted twice with the scheme at this year’s Loyalty Awards in retail and CRM loyalty programme of the year categories.
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