Out and About Briggs Hillier JD Sports Birmingham, UK
1
Briggs Hillier gets involved in creating an electric atmosphere for JD Sports in Birmingham.
It’s great to hear about stores that are doing so well that they need space to expand, which was exactly the case for the JD Sports store in Birmingham’s buzzing New Street Station. It was decided that the store would
absorb the space from a neighbouring unit, which allowed for the extension of the first floor of the store, along with a smaller extension to the ground floor to accommodate a brand new escalator in the space. The store has had an inspired makeover,
with a dramatic new entrance created to encourage customers into the space and onto the men’s ground floor ‘King of Trainers’ area. The entrance is made all the more exciting through the use of an impressive first floor window display, which extends along the full storefront with ‘open’ sections to make full use of natural space and accentuate the openness of the space. To provide a unique touch to the
Birmingham store, a bold graphic of the Birmingham skyline appears on a ‘concrete effect’ feature wall by the escalator, providing a wonderful sight for customers as they queue to pay for items. Moving up to the first floor of the store, customers will find a large Adidas department, as well as a men’s, women’s and children’s apparel section. There is also a second ‘King of Trainers’ area, this time exclusively for women’s, junior’s and children’s footwear.
50
www.a1retailmagazine.com The store design takes key elements
from a concept that Briggs Hillier created and continues to develop and roll out across the UK and Europe. A colour pallet of black and yellow creates a striking contrast, which is then further enhanced by the innovative use of lighting. The overall store design compliments the bespoke architectural features of the existing space, whilst creating an edgy and youthful setting to suit the JD Sports brand.
Contact:
Briggs Hillier T: +44 (0) 1455 221919
www.briggshillier.com
A1
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84