Business & Economics: Ethics I Marketing
House of Cards: America’s Mortgage Meltdown With eyewitness accounts from mortgage brokers, investment bankers, naive home buyers, and former Federal Researve chairman Alan Greenspan, this CNBC program investigates the origins of the global economic crisis. (90 minutes) © 2009 Preview Clip Online C o $179.95 QGR40551 • DVD / VOD
Breaking the Bank This episode of Frontline draws on interviews with key players in the banking industry and the Bush administration to study the heart of the 2008–9 financial crisis. Distributed by PBS Distribution. (60 minutes) © 2009 Preview Clip Online C o $169.95 QGR40883 • DVD / VOD
The Bitter Taste of Tea: A Journey into the World of Fair Trade This program travels to tea estates in Sri Lanka, Kenya, India, and Bangladesh to expose unsafe work environments and labor exploitation. Finding little meaningful difference between fair trade and non-fair trade operations, questions arise: Are fair trade organizations being duped by tea growers? Or are growers simply doing the best they can in a generally brutal industry? It is left to the viewer to weigh the arguments and decide. Portions in other languages with English subtitles. (59 minutes) © 2008 Preview Clip Online o $179.95 QGR40351 • DVD / VOD
Faking It:
The Rise of the Counterfeit Goods Trade The old saying about imitation and flattery is of no consolation when forged products harm consumers and legitimate commerce. This program follows inves- tigators as they track the flow of fake name-brand items around the world. Filmed in Asia, Africa, and Europe, the video shows how worthless or low-quality knockoffs are disguised as legitimate high-end products, complete with astonishingly convincing packaging. (56 minutes) © 2009 Preview Clip Online C o $169.95 QGR42167 • DVD / VOD
NewsHour Business Ethics Anthology The NewsHour with Jim Lehrer is renowned for its balanced, in-depth reporting. This anthology of NewsHour segments comes to terms with thorny issues of business ethics. Through interviews with key figures and insightful analysis, the anthology blends case studies and background reports to explore the Enron affair, stratospheric executive compensation, and other topical business concerns within their broader contexts. (3 hours) © 2006 Preview Clip Online o $299.95 QGR34847 • DVD / VOD
MARKETING New!
Secrets of the Superbrands
With help from marketing specialists and brain scientists, this three-part series sets out to discover why we buy, trust, and even idolize popular brands. Contains some mature content. A BBC Production. (52 minutes each) © 2011 Preview Clip Online C ‡
Technology: Digital Superbrands Why do technology companies rule today’s global economy? This program goes inside the industry to explore marketing and branding issues. Contains some mature content. $169.95 QGR44861 • DVD / VOD
Fashion: Superbrand Chic The apparel industry has become more than a show- case for design talent—it’s now the battleground of corporations. This program enters the world of fashion superbrands to find out how and why. $169.95 QGR44862 • DVD / VOD
Food: Serving Up Superbrands Is branding so powerful that it can affect our taste buds? This program goes on the trail of international food and beverage conglomerates to determine how they shape our meal choices. $169.95 QGR44863 • DVD / VOD
SAVE 30%!
Purchase the 3-part series today! List Price: $509.85
Special Discount Price: $356.90 QGR44860 • DVD / VOD
New! The PR Function Outlining the differences between public relations and advertising, this video illustrates the PR special- ist’s main objectives: influencing public behavior, improving an individual or corporate reputation, and shaping the opinions of a target audience through communication strategies and activities. Viewers learn how technology, especially social media, influences today’s PR industry. Viewable/printable educational resources are available online. (20 minutes) © 2011 Preview Clip Online C ‡ $129.95 QGR44681 • DVD / VOD
New! Traditional Print and Online Advertising This program explains different types of print and digital media formats and the benefits of advertising in each. The relative cost of placing classified and display ads in daily, weekly, and shopper newspapers is compared, along with the marketing difference between buying space in general interest, special interest, regional, and B2B magazines. Online coupons and other advantages of advertising on Web sites is also covered. (21 minutes) © 2011 Preview Clip Online C $129.95 QGR47377 • DVD / VOD
Effective marketing requires painstaking research into the needs, desires, habits, and resources of potential customers as well as sophisticated methods of compiling and analyzing the information. This two-part series makes that process easy to understand, presenting fundamental marketing concepts while showing how they are applied in practical situations. Produced in the United Kingdom. Viewable/printable instructor’s guides are available online. (20 & 23 minutes) © 2009 Preview Clip Online C ‡ o
What Is Marketing? The Basics and Beyond Including a case study of a Harry Potter video game, this program guides students through the basics of marketing and the activities of a marketing specialist. $129.95 QGR42018 • DVD / VOD
Marketing Research and Segmentation Exploring field, quantitative, and qualitative research for the gaming company Electronic Arts, this program examines the background work that must take place before a product or service can be positioned in the market. $129.95 QGR42019 • DVD / VOD
SAVE 30%!
Purchase the 2-part series today! List Price: $259.90
Special Discount Price: $181.90 QGR42017 • DVD / VOD
VOD Video On Demand: 3-Year Streaming available at
www.Films.com o Correlates to State Standards Films Media Group • Call 1-800-322-8755 • Fax 1-800-678-3633
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