Business & Economics: Marketing
New! Online Marketing Strategies From small enterprises to billion-dollar corporations, online marketing is central to any promotional strategy. This program contains interviews with online marketing experts as it explains a range of concepts—such as search engine optimization, pay-per-click, viral and email marketing, and coordi- nating an online marketing campaign. Case studies are included. Viewable/printable educational materials are available online. (18 minutes) © 2012 Preview Clip Online C $129.95 QGR48969 • DVD / VOD
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Marketing Strategies Using the concepts of product, price, promotion, and place, this program shows how businesses
create effective marketing strategies. Includes case studies. (25 minutes) © 2009 Preview Clip Online C ‡ o $129.95 QGR41111 • DVD / VOD
The Battle to Get on Your Plate: High Stakes in the Food Industry Retail is a tough racket—and the grocery business is the toughest of all. This program shows the extreme measures food purveyors must take to win customers. Case studies feature Jungle Jim’s International Market, a colossal Ohio outlet with an over-the-top, media-friendly owner; Great Performances, an upscale New York catering company; Loblaws, a Canadian supermarket chain; and Sepp Amsler, developer of Hardbite organic potato chips. (43 minutes) © 2009 Preview Clip Online C ‡ o $169.95 QGR42270 • DVD / VOD
Neuromarketing:
Consumers Under the Influence Highlighting both psychology and business issues, this film shows how neuroscience technologies can determine how the brain reacts to a commercial product. Expert commentary comes from Dr. Gemma Calvert, an Oxford-trained psychologist specializing in brain imaging methods; Dr. A. K. Pradeep, CEO of NeuroFocus; Olivier Oullier of the University of Provence Aix-Marseille; and others. Contains mature themes and explicit imagery. (53 minutes) © 2009 Preview Clip Online C $169.95 QGR43640 • DVD / VOD
Marketing a Car: A Business Marketing Case Study Using the Holden Commodore as a case study, this program moves from the basics of marketing to the intricacies of an innovative launch campaign. Viewable/printable educational resources are available online. (25 minutes) © 2007 Preview Clip Online C ‡ o $129.95 QGR40232 • DVD / VOD
Polar Bear Fever:
An Endangered Species Turns Ad Icon As the polar bear’s habitat melts away, the iconic white animal has become the standard bearer of the environmental movement. This program explores the polar bear’s global appeal as a brand. Original CBC broadcast title: Polar Bear Fever. (44 minutes) © 2008 Preview Clip Online C ‡ o $169.95 QGR40076 • DVD / VOD
The Beauty Backlash This program looks at consumer reactions to ideal- ized media images of beauty and explores the complex relationship between corporate strategy and feminine self-esteem. Produced by the Open University. (29 minutes) © 2006 Preview Clip Online C o $149.95 QGR37080 • DVD / VOD
The CLIOs 2010 This program captures 2010’s winners of the gold, silver, and bronze CLIO Awards. Entries include “America” (Levi’s), “Bring It to Life” (Draught Guinness), “Child Pornography” (ECPAT), “DJ Hero” (Activision/Freestyle Games), “Every Team Needs ‘The Spark’” (adidas), “Field Generals” (Nike), “Focus Group” (Nokia), “Gym” and “Model” (MTV), “Lost Barrel” (Jameson Whiskey), “Memories” (Barnardo’s Children’s Charity), and many more. Contains mature themes and nudity. (116 minutes) © 2010 Preview Clip Online $299.95 QGR43508 • DVD / VOD
Best of 2010: CLIO Gold Plus This program presents the best of the CLIO gold and silver winners for the year 2010. Entries include “Antiquing” and “Strolling” (Viagra), “Bird” (MTV), “Cinema 21:9” (Philips), “Destiny” (Axe), “Double Take” (
Monster.com), “Going West” (New Zealand Book Council), “Invocation” (SOS Atlantic Forest Foundation), “Local Radio” (BBC), “Monkey” (Tierschutzbund German Animal Protection Federation), “New Kid” (Luvs Diapers), and more. Contains mature themes and nudity. (45 minutes) © 2010 Preview Clip Online $169.95 QGR43509 • DVD / VOD
Understanding Brands Why did Coca-Cola change its image after World War II? How did Oprah Winfrey become a marketable commodity? Are shoppers hapless victims of adver- tising, or do consumers themselves influence a company’s merchandising decisions? This program shows how businesses combine an idea with a logo to create the “product personality” called a brand. Viewable/printable educational resources are available online. (27 minutes) © 2010 Preview Clip Online C ‡ o $129.95 QGR42209 • DVD / VOD
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The Online Music Revolution This program examines the explosion of legal music downloading and viral marketing, which have enabled bands and singers to distribute their own work. Produced by the Open University. (30 minutes) © 2006 Preview Clip Online C o $149.95 QGR37076 • DVD / VOD
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In Brands We Trust This provocative program addresses the concept of branding, its history, key vision- aries, its impact on youth, the
convergence of brands and culture, and a significant backlash against branding. Coke, Nike, Chanel, Apple, and Benetton are spotlighted. (52 minutes) © 2002 Preview Clip Online ‡ o $169.95 QGR32594 • DVD / VOD
Ad Infinitum: The Many Paths into Advertising What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City–based Euro RSCG, one of the world’s largest ad agencies, to find out. (60 minutes) © 2006 Preview Clip Online C o $149.95 QGR37169 • DVD / VOD
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The Selling Game: A New Era in Advertising This program examines trends in advertising involving the rise of consumer-generated content and
the rejection of conventional television ad forms. (45 minutes) © 2007 Preview Clip Online C ‡ o
Highly recommended by Educational Media Reviews Online. $169.95 QGR39581 • DVD / VOD
c Closed Captioned ‡ Not Available in Canada Preview Clip Online Search on the program title or item number Search over 12,000 videos, watch FREE Preview Clips, and order online at
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