EDWARD GREEN - CASE STUDY
Edward Green Chooses PrimaNet to Improve Business Efficiency and Enable Growth
S
ince 1890, Edward Green has been handcrafting gentlemen’s shoes made of the finest quality calfskin. From humble beginnings in a small factory in Northampton, Edward Green quickly gained a reputation for making ‘The finest shoes in England for the discerning few.’
Each craftsman is trained to have a passion for
the greatest quality of excellence when making each and every pair – their ‘works of art’. With each pair of shoes taking several weeks for a number of teams of skilled, experienced craftsmen to produce, it is unsurprising that Edward Green still deserves and upholds this excellent reputation today.
Operating through a well-established
distributor channel and two high class retail stores (situated in London’s Jermyn Street and Paris), the business continues to focus on quality. Whether the customer is looking at the standard ‘Ready to Wear’ collection or exploring customer specific ‘Made to Order’ shoes, quality is the watch word in terms of materials, craftsmanship and customer service.
As a growing business that understands the
value and importance of service, Edward Green has chosen to work with Prima Solutions to implement a new Customer Services application to manage the retail arm of its business.
“We needed a business system to support our
retail operation and having looked at a number of point-of-sale applications, we then met up with Prima Solutions. Rather than simply talk about point-of-sale, they listened to our requirements, carefully and thoughtfully questioned our needs and very quickly we jointly recognised that what we were really asking for was a solution that could help manage our customer requirements and improve the service we could offer.” says Euan Denholm, Head of Brand and Business Development.
The Prima Solution As well as providing point of sale functionality
and a customer ordering point (for forward orders and custom made requirements), the Customer Service solution will provide instant access to information which will allow Edward Green to instantly review an individual customer’s details in a single screen. Information such as current orders, buying history, preferences, likes and dislikes, ongoing and historical correspondence etc. ensures that Edward Green really get to know their customers as individuals.
“This PrimaNet solution will add tremendous
value to our business in terms of process management, information availability and, of course, customer service. In Prima Solutions, we’ve chosen to work with a supplier who really
Prima Solutions Ltd, tel: +44 (0)1509 232200 email:
enquiries@primasolutions.co.uk web:
www.primasolutions.co.uk
AUGUST 2012 • FOOTWEAR TODAY • 9
understands the footwear sector and the value of true partnership– we can’t wait to get started!” adds Euan.
Equally enthusiastic, Prima Solutions’ Sales and
Marketing Manager John Dineley comments: “This is a really exciting new partnership for Prima Solutions. Edward Green treats every customer as an individual and we jointly recognised the value that the right business solution could play in supporting this ethos. Having immediate access to all the information related to each individual is a key component in delivering high class, personalised service. We are looking forward to delivering a high quality solution that brings real benefit to the business and delivers a rapid return on investment.”
Prima Solutions specialise in IT business solution
specifically focused on the clothing, footwear and accessories market sector. Now in its twentieth year, Prima Solutions boasts one of the UK’s largest team of industry specialists (each with an average of over 10 years of service) who have focused expertise in the footwear sector as well as the wider fashion market place. The team has worked with a number of the UK’s leading names including Church, Cheaney, Loakes, Start-rite, Barkers, Terra Plana, Dubarry and Florida Van Dal.
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