NEWS
Vivienne Westwood joins the show-stopping line-up of footwear brands at Pure London this season
19th-21st August 2012 London Olympia
Creating a buzz of excitement, British fashion Queen, Vivienne Westwood, is confirmed to showcase her latest footwear collection at Pure London this season, sitting alongside a host of prestigious labels including Jeffrey Campbell, Kat Maconie, Rae Jones, Birkenstock, Coco Rose London, Fly London, French Sole, House of Harlow, Melissa Shoes, ART Footwear and El Naturalista.
The Duchess of Cambridge’s choice of
footwear for a recent camping trip, Le Chameau wellingtons, will be presenting their collection for the first time this August. Le Chameau is a long- time favourite among the hunting, shooting and fishing community who are drawn to the boots’ luxurious lining, excellent fit and longevity.
Widely recognized for her eclectic personal
style and natural elegance, Gwen Stefani created L.A.M.B., an acronym for Love Angel Music Baby,
www.footweartoday.co.uk
out of her love of design. "I just wanted to make clothes I would really want and things that represent me," commented Stefani. And L.A.M.B. is just that; a beautiful, timeless, crazy-fun collection of shoes based on Stefani's personal style and creativity.
While celebrating nearly a century-old legacy
as a leader of women’s salon footwear in America, Nina New York will be showcasing their range of feminine, sexy and fashionable footwear. A favourite among celebrities, Delman’s new collection is a must see with effortlessly stylish silhouettes, infused with a richness of material and colour. Also in the Footwear Hall, Penny Loves Kenny is on hand to offer fashion forward, high quality, on-trend styles.
Launching at the show with their range of
hand-sewn espadrilles is contemporary classic brand Espadrij. Made in a small village in the
French Pyrénées, each shoe is produced to the highest quality and made solely with natural materials.
Italian brand Blackmail oozes European chic
and captures a strong look with fierce statement styling. Fellow Italian brand Kerol D, produce eccentric combinations of styles and artistic trends, creating a product which highlights a real expression of the international fashion trends; each item is designed and handmade in Italy.
Dates for August 2012 are 19th – 21st August.
This season Pure London has moved its dateline to ensure brands and buyers can visit the Olympics and Paralympics whilst still enjoying the UK’s leading fashion buying event.
Further information can be found at
www.purelondon.com where all buyers can register for free for tickets.
AUGUST 2012 • FOOTWEAR TODAY • 7
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