PRACTICE MANAGEMENT | SERVICE ENHANCEMENT |


WENDY LEWIS is President of Wendy Lewis & Co Ltd, Global Aesthetics Consultancy, author of 11 books, and Founder/ Editor-in-Chief of www. beautyinthebag.com since 2008. She is a contributor to a number of trade and consumer publications in the USA and Europe.


contact wl@wlbeauty.com


LEVERAGING INNOVATIVE TECHNOLOGIES


THE POWER OF LIGHT


Wendy Lewis discusses the advantages of introducing new technologies to your clinic, and why effective marketing is paramount to reap the benefits


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taken lightly. It can represent a huge investment with regard to capital equipment, staffing, training time, and marketing budget. And if you have not done your homework before making the purchase and it goes wrong, you risk having unhappy, dissatisfied and angry customers who will post negative reviews


N July/August 2012 | prime-journal.com


EW, NEW, NEW — THAT is what consumers are clamouring for. But the decision to add new technology to your clinic should not be


about your clinic online, and poison your reputation and image in the community. The key to successfully branding your


clinic is to communicate a consistent message about the products or services you offer in all advertising, promotions, and marketing. For example, if you position your clinic as offering only the best in non- invasive therapies, adding cosmetic surgery to your clinic dilutes its brand and potentially confuses consumers as to what your clinic really stands for. If your customers know your clinic for offering safe and gentle treatments, be wary about


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