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PRODUCT UPDATE Keeping an open mind leads to


HOW CUSTOMER INPUT IMPACTS PRODUCT DEVELOPMENTS AND ENHANCEMENTS AT BOBCAT COMPANY. BOBCAT LOADER CONTROLS GET AN UPDATE AND IMPROVED OPERATOR RESPONSE FOR MORE PRECISE AND SMOOTHER MOVEMENTS.


One thing is for sure, Bobcat Company is not willing to say ‘good enough’ when it comes to its compact equipment. That’s evident with the rollout of the M-Series loaders and excavators in the past three years. The latest development is an update to loader drive controls, which demonstrates a focus on continuous product improvements.


Changes have been made to the drive control software for Bobcat®


skid-steer and compact track loaders with Selectable Joystick Controls (SJC) or Standard Controls with Power Assist (SCPA). These changes provide operators with improved response to joystick movements for more precise and smoother machine movements. The transition between fast and slow joystick movements has improved, making smoother high-speed


CASE STUDY | RON’S EXCAVATING


Yanish is the owner of Ron’s Excavating in Watkins, Minn., and spent time with Bobcat loader representatives and engineers. The group partnered to collect data, make observations, test potential changes and ultimately improve Bobcat loader drive controls, particularly the Selectable Joystick Controls.


Ron Yanish, T750 loader owner


Bobcat engineers and product specialists spend countless hours identifying ways to improve Bobcat®


“What impresses me is Bobcat Company is willing to come out into the fi eld, to the people who are using these machines and ask for our opinions and feedback,” Yanish says. “They take it, and I’ve seen them make changes with it, and that’s great. There’s always room for improvement. What impresses me is they are willing to keep up with the game. They’re willing to improve what they have.”


products. In many cases,


Bobcat partners with customers and asks them to provide feedback about product updates to help meet and exceed their expectations. Ron Yanish is a great example of this scenario.


Yanish is a Bobcat loader owner who has been in the excavation business for nearly 30 years — the past 17 as a small business owner and Bobcat operator. He specializes in residential, commercial, agriculture and some utility work in his rural area. Having versatile Bobcat loaders and attachments makes it possible for him to easily transition between the different applications.


His fi rst Bobcat purchase 10 years ago was a T300 compact track loader. Prior to that, Yanish operated a different brand of compact loaders with over-the-tire steel tracks. He


8 WorkSaver | SUMMER 2012


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