industry news
Head Competition Winner
Congratulations to Terry Howlett from FootCandy Sports, who is our March competition winner. Terry wins £300’s worth of Head tennis equipment.
See page 28 for our May competition.
2012 fever has spread around the world! L
ondon is set to inspire the world over the next
4 months in the run up to London 2012 according to new research by London & Partners. In central London, a celebration of cultures will be hitting the streets, with National Olympic Committees creating a festival atmosphere by offering opportunities for fans from around the world to show their support for their athletes. Over 40 nations will be represented through official NOC Houses situated around London. London 2012 is also creating a lasting global sporting legacy with over one-in-four people from
sampled nations inspired to take up swimming and one-in-five considering taking up cycling this year. To capitalise on this interest, plans are already in place to launch a new world-class cycling event in the city following the Games.
Such is the excitement about the
Games in China that two-thirds of the Chinese population, the hosts of the 2008 Olympics, are inspired to participate in Badminton during 2012 and over half intend to take up table tennis. Retail will also experience a
significant boost with over 40% of visitors planning to go to world famous shopping locations such
as Oxford Street. Key results from the London
Sport Global Inspiration Survey show that:
• 28% of adults are inspired to
take up swimming during 2012 and 20% are inspired to take up cycling.
• 69% of the Chinese population
are inspired to watch basketball during 2012. Nearly a third (30%) of the international survey is inspired to watch athletics/ running.
• Half of visitors to London are inspired to visit a museum or historic building. Slightly more (53%) will visit a tourist attraction such as Madame Tussauds.
Sunwise Premier ranges off er a unique lens system
that fi lters out potentially damaging light, providing a protective shield and 100% unimpaired vision, great to use around water and snow.
Ideal for Running, Cycling, Golf, Cricket, Track and Field and Outdoor activites.
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info@tgsports.co.uk | (01865) 714620
www.sunwise.co.uk
SGB-SPORTS.COM | 05
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