buying boxing
King of the Ring
SGB visited King Boxing, a company preparing to take the global boxing trade by storm.
A
lthough not a name currently on the tip of the tongue of many sports retailers, King
Boxing are making quiet but prominent strides in the boxing market. Although only established since 2006 by Dean Rogers, the brand has origins through Pain and Glory, Rogers’ specialist boxing retail outlet. Seeking the need to adapt to changing retail trading conditions, King Boxing was subsequently established. “The past few years have seen a decline in high street retail trading largely due to the increase in online purchasing,” said Dean Rogers. “Retailers need to adapt and so I saw the potential in setting up my own specialist boxing company off ering boxers high quality equipment alongside my shop which still sells a variety of other boxing brands’ equipment.” In a short space of time, King Boxing has seen growth that has included interest from retailers spanning the globe. This increasing awareness has been helped by David Haye’s trainer Adam Booth using King Boxing pads in training sessions in the build-up to his fi ght with Wladimir Klitschko.
A variety of their equipment had also been seen appearing in Haye’s television show ‘David Haye Vs’ where the former WBA heavyweight champion interviewed a range of celebrities including Justin Bieber and Dizzee Rascal on their career highlights and achievements. King Boxing’s products are
typically tested for up to 6 months in local gyms before being released to the wider public. This enables their products to be constantly reviewed and feedback ensures they are constantly looking for ways to keep their products one step ahead of the competition. This policy has
David Haye and James DeGale using King Boxing
been paying dividends with the boxing publication ‘Boxing News’ having advised readers that their gloves are the best on the market for boxers with brittle hands. For Rogers, this acclaim means he believes his gloves are amongst the best on the market. “If our gloves are the best for brittle hands it must mean that our gloves are ideal for any type of boxer. Although it is always nice to receive praise on our products, we are still always looking for ways to improve and off er boxers the best possible product.” Although boxing has recently
received unwarranted publicity due to the antics of David Haye and Derek Chisora, there still appears to be keen interest in the ‘sweet science’. With the highly publicised Haye/Chisora fi ght selling out in record time, a growing women’s boxing market and 2012 being an Olympic year, it appears that now is as good a time as ever for retailers to profi t from the game. “Retailers should not ignore the
Equipment is fairly cheap compared to many other sports and the mark up tends to be higher meaning less quantity needs to be sold
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SGB-SPORTS.COM
potential to profi t from boxing,” said Rogers. “Equipment is fairly cheap compared to many other sports and the mark up tends to be higher, meaning less quantity needs to be sold. With the increasing popularity of girls boxing and retailers being able to market products to aid fi tness programmes, boxing enables numerous possibilities to generate vital income.”
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