industry Student Sport Case Study


We don’t need no P


Are suppliers and retailers making


the most out of the growing student sport market? Alex Fordham


speaks to Student Sport Magazine


Business Director Nathan Gray to find out more


ot Noodles, binge drinking and sleeping till midday; the stereotypical


view of British student life. Although this may be true in some cases, contrary to popular belief, there is in fact a flourishing student sport culture thriving at universities across the breadth of the UK. Take the University of Portsmouth for instance. With more than 30 Athletic Union sports clubs and teams of varying standard, this equates to a large number of students participating in sport who may well need kit and equipment.


12 | SGB-SPORTS.COM “The number of students


taking part in sport regularly is around 520,000,” said Nathan Gray, Business Director at the newly founded Student Sport Magazine. “With the majority of these students seeking kit, sports manufacturers should certainly look to try and take advantage of this growing market.” The key period for students is the infamous ‘Freshers’ Fayre’. Usually taking place in the first week of term, the fayre is an introduction to a range of sports clubs and societies on offer at university. With students also having their first instalment of student loan delivered shortly


after this period, the show presents an opportunity to exhibit new products to students who will then look to purchase in the following weeks. “Companies are able to have exhibition stands like any other trade show. This can act as a useful opportunity to showcase any new products and gauge interest from those attending. Some larger universities also have a specific sports fayre where sports clubs try to get people to join. These are much more targeted events and so the majority of people attending will be sports orientated.” Many brands have had


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