innovation in Lawn Bowls in the history of the game, the move to plastic from wood and rubber bowls allowed the bowl to maintain its shape under varying climatic conditions.


selling shop fl oor The most signifi cant


Specialist Sport - Bowls 1


Who are Henselite? Being a good bowler is about


reliability, quality and precision. It is these same core principles that the Hensell Family has been successfully employing since it began to manufacture the Henselite Lawn Bowl in Australia, almost eighty years ago. It was a passion for bowls and a


drive for consistency that led the late R. W. Hensell to fi rst invent the plastic bowl in 1930. The most signifi cant innovation in Lawn Bowls in the history of the game, the move to plastic from wood and rubber bowls allowed the bowl to maintain its shape under varying climatic conditions. Today we are still just as passionate about bowls and making the most accurate bowls in the world. Each bowl that comes out of our Melbourne factory is a result of highly-tuned precision engineering and we are always striving to better our product. As the game of lawn bowls has changed over the years, so too has Henselite. What started out as a small family business making one


style of lawn bowl, now makes a bowl to suit the local conditions wherever you are in the world. In the UK we support the market through Greengauge Sports, a division of Crystals Ltd, who on top of our UK bowls range supply a full range of clothing, bags, shoes and accessories for the complete bowler.


2


What essential information do retailers


need to know about your sport and its equipment? They need to understand the range and how all parts interact with each other. Crystals staff are available for training sessions explaining the unique selling point of products and assisting in fi lling in knowledge gaps.


3


Why is bowls worth considering for retailers?


Firstly it is a 12 month of the year sport played indoors and outdoors so it is not infl uenced by the weather unlike some sports. Secondly although classed as a minority sport, it is not minority in a participation sense and there


are bowling clubs in most villages towns and cities in the UK.


4


What demographic does bowls appeal to? A game that was once considered for those of senior years Bowls is now enjoyed by a vast expanse of age groups in either formalised competition play or an adhoc social format. Lawn Bowls is competitive yet positively enjoyable. A sport that has provided challenges and satisfaction to generations of both males and females.


5


How is bowls trying to appeal to a larger target


audience? Henselite is not standing still. Bowls continues to change. As a new generation of bowlers discover the excitement of this great sport while adapting when, where and how it is played to meet the modern lifestyle, Henselite will continue to create products that suit the twenty-fi rst century bowler but also carry on the company’s tradition of reliability, quality and precision.


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