Top tips to generate income from the Student market
Fresher Fayres An ideal opportunity to exhibit products to keen sports enthusiasts.
Marketing Strategic marketing around key term times when student loans are in. September, January and April are key student buying times.
Advertise There are opportunities to advertise with university body’s and associations. Why not try it?
misconceived ideas about the potential buying power of the student market. The notion of the ‘skint’ student is not necessarily the case. Although students are not likely to place orders of thousands of pounds, the generous student loan provisions that now exist ensure that unlike any other target market, if the price is right and the product is attractive then students may
towns and cities with a dominant student population, revenue is often dominated by the term time student population. In small city universities such as Portsmouth, Southampton and Canterbury, income is driven by the infl ux of students to the area. By introducing discount days and student off ers, it may well encourage students to part with their hard earned money. It may
education?
still part with their income. From studying the market for their upcoming release of the new Student Sport Magazine, Nathan Gray agrees with this assessment. “If your proposition has good value, good trends and a discount code you will take solace in the fact that students have quite a signifi cant disposable income.” Sports retailers may also
have the opportunity to profi t from the student population. In
be worth being inventive. In times of economic hardship like we are currently facing, it pays to try new ideas. With sport high on the agenda of Sport England and other government bodies, the student sport market is only likely to grow further. With a number of initiatives to tackle obesity, sport participation in schools and universities will only be promoted further. Perhaps it is time the sports trade takes note…
‘Freshers’ Fayre’. Usually taking place in the fi rst week of term, the fayre is an introduction to a range of sports clubs and societies on off er at the university.
The key buying period for students is the infamous
Top 10 Sporting universities 1. Loughbrough 2. Durham 3. Exeter 4. Edinburgh 5. Birmingham
Correct as of May 2012. Stats courtesy of The Complete University Guide
SGB-SPORTS.COM | 13
6. Bath 7. Aberdeen 8. Sheffi eld Hallam 9. Hertfordshire 10. Brunel
Sponsorship Increase your profi le by sponsoring university sports clubs.
Discount Codes Students’ love a discount! Off ering discounts may help gain repeat custom.
Student Savers Like some cinemas and fashion retailers, off ering 10% student discount on a certain day may help to encourage retailer spending.
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