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Comment and Contents Editor’s Comment Seeing ghosts


Coachella festival in California was wowed by a ‘live’ performance by Tupac, despite his having died in 1996. He performed alongside fellow rappers Dr Dre and Snoop Dogg, who were there in the flesh.


Even death isn’t an obstacle to a performing career nowadays


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ou’ve probably heard of Pepper’s Ghost, as it crops up in these pages every so often – in fact, Mike Fahl of Dataton mentions it in his interview on page 50. It’s a visual effect whose origins go back to the 17th century, and which involves projecting an image onto a surface that is both reflective and transparent, so that the audience is unaware that it is watching a projection.


The technique was in the news recently when the audience at the


For your diary


InfoComm 2012 9-15 June Las Vegas, US www.infocommshow.org


ABTT 13-14 June London, UK www.abtttheatreshow.co.uk


CEDIA Expo 2012 5-8 September Indianapolis, US www.cedia.net


IBC 2012 7-12 September Amsterdam, Netherlands www.ibc.org


PLASA 2012 9-12 September London, UK www.plasashow.com


InfoComm MEA 14-18 October Dubai, UAE www.infocomm-mea.com


The illusion was transmitted using Musion Eyeliner, which works on the Pepper’s Ghost principle (so it’s not a hologram, even though it has been widely reported as one). What’s also interesting is that the content wasn’t just an old performance – it was specially created using motion capture and some audio trickery (given that Tupac never said ‘Coachella’, as it didn’t exist in his lifetime).


That the performance really caught the zeitgeist is demonstrated by the fact that the (not officially sanctioned) Twitter account @HologramTupac (‘I rap and I’m a hologram’) has more than 32,000 followers, and there are dozens of other accounts with similar names (I stopped counting after 50…). It has been reported that there are plans to take the virtual Tupac on the road. Judging by the reactions both at Coachella and afterwards, there must be demand for it; and the cynic in me thinks that it would be odd not to try


to recoup the large sums of money that it must have taken to create. This can be seen as another step down the road that also includes Natalie Cole recording duets with her late father Nat, or Elvis’s backing band performing underneath film footage of him. It underlines the value of image rights: the images of iconic personalities such as Elvis are generally protected by their estates and can only be used under licence. In this context, this is no bad thing. In the music world there are numerous disputes between ex-band members over who can use the name on tour; if there were rival shows with different reanimations of dead singers, rappers or whatever, the world would be an even more confusing place than it already is.


’ve just got space to mention that we’re making some exciting changes to Installation Europe as of next month. Keep an eye out for your June issue – I think you’re going to like it. I might even get a new photograph taken... paddy.baker@intentmedia.co.uk Press info: ienews@intentmedia.co.uk Twitter: installeurope


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. NEWS & DATA 4 The latest news from the European installation market


8 DataThe market for interactive kiosks has more growth in it


12 Show PreviewThis month’s Screenmedia expo


134 Sector Showcase Five room control case studies


47 Product Choice Our choice of the latest new products


. VIEWS 10 OpinionCould ubiquity limit smart technology capability?


137 The IE InterviewRevolabs’ JP Carney talks about changes at the company and in the wider market


50 Q&A Mike Fahl of Dataton discusses 30 years of multi- display presentations


. MARKETS 17 Digital Signage Interactivity is a vital tool in increasing consumer engagement


23 Houses of Worship Budget versus intelligibility remains the dilemma in this tricky sector


29 Distributor Focus – Poland The Euro 2012 championship is providing a much-needed boost


. SOLUTIONS 38 Olimpiyskiy Stadium, Kiev Ukraine’s national stadium prepares for Euro 2012


41 Museum of the History of Bologna The first museum in Italy with a Virtual Theatre for 3D films


45 Sverdlovsk Philharmonic Concert Hall, Yekaterinburg An updated home for a major Russian orchestra


Cover image courtesy of Clear Channel


www.installationeurope.com


IE May 2012 3


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