NiNews A double launch for huggle.co.uk


There are celebrations all round for the husband and wife team behind the fabulous huggle store as they launch huggle.co.uk. With exclusive brands from across the world, as well as stocking some of the biggest names in the baby market, huggle.co.uk is sure to be a huge hit with parent’s country wide!


Following the success of their London based store, which provides a unique shopping experience for parents, the huggle team decided they wanted to make their enviable range of much loved products available to all UK based parents. And now for the best bit… this is in fact a double launch for huggle.co.uk as they have also announced that they will be selling, exclusively to the UK, the quirky and stylish American born brand 3 Sprouts. Previously unavailable in the UK, 3 Sprouts comes direct from the States and is unique to the London based huggle store and huggle.co.uk. The range of endearing animal themed accessories are made from 100% organic cotton and eco-spun felt and designed specifically with children and parents in mind. The ideal products for any parent looking for something individual and beautifully crafted for their children’s nursery. www.huggle.co.uk


Save the date!


The 2012 Baby Show For Trade takes place at the National Hall, London, Olympia on 7-9 October and will feature brand new products from a burgeoning list of exhibitors, most notably the first showing of a new launch by Silver Cross. A new exhibition layout will allow for greater interaction between manufacturers and buyers, bringing with it greater opportunities for profitable exchanges and a truly business like atmosphere. The new show website will allow buyers to clearly see what exhibitor launches are happening at the show and to arrange meetings


with those in their marketplace. For outside of show hours the organisers have published a London Guide to help suppliers and buyers get together, stay in the same hotels and make the most of the social opportunities provided.


Among the top buyers who have recently registered to attend are


Babycare (Bradford), Toys R Us, Ocado, That Cute Age, Mothercare and Bentalls. Buyers from Asda, Argos, Boots, JoJo Maman Bébé, Mothercare and John Lewis will also be in attendance as part of the prestigious Rattles to Riches competition taking place on each day of the event. Sponsored by SGS Consumer Testing, Rattles to Riches offers entrepreneurs the opportunity to put ideas in front of high-profile industry personnel at the show who would otherwise be very difficult to access, creating the chance for the ultimate prize of a one-to -one meeting with a major buyer who might decide to put the winning product in their stores.


“The whole Baby Show For Trade team, led by Nicole Muller, Portfolio


Director are looking forward to delivering the third Baby Show For Trade on 7-9 October 2012. With the new innovations and a new competitive pricing structure, the show is going from strength to strength and we look to welcoming our baby and nursery retailers to this must attend event” said Russell Hughes, Show Manager. For all the latest show news and information, visit


www.thebabyshowfortrade.com or to book a stand call the sales team on 020 7384 8170


Team Photo left to right - Paul Fogarty, Ian MacCrimmon, James Mann, Janet Mann, Bradley Dodds, Ian Kenyon, James O'Sullivan, Barry Morris


B Kids UK announce new sales agent team B Kids UK have successfully built a team of experts to sell the range. The team


who will be promoting and establishing the B Kids UK brand as one of the leading Nursery and infant and pre-school toy ranges in the UK come with a wealth of experience and knowledge. Ian MacCrimmon is delighted to introduce the team of experts. Joining


forces with Ian MacCrimmon are Paul Fogarty, James Mann, Janet Mann, Bradley Dodds, Ian Kenyon, James O'Sullivan and Barry Morris. The team brings with them over 150 years of experience and expertise with some of the leading toy brands and licenses. They have been involved in key companies and understand both brands and products. With an outstanding track record in the Toy and Nursery industry the team will offer the knowledge and professionalism required to establish B Kids UK as one of the leading UK brands in 2012. Ian also hopes to be able to share news about another team member in the next few days to cover Scotland. Ian MacCrimmon said, “ We are delighted to have such a strong team on


board which really is a huge vote of confidence in the products and the potential for the B Kids range in the UK and Irish markets. There has been a lot of investment from Bluebox in the development of the range in Nursery, Infant and pre-school sectors, offering a separate range from the FOB or private label portfolio and we have some exciting innovations to show!” www.bkids.co.uk


Cuddledry is voted parents’ favourite


Cuddledry, creators of the original baby apron towel, have done it again! Already multi-award winning, the nursery favourite has scooped yet another accolade, this time thanks to the votes of nearly 90,000 parents across the UK.


The Bounty Made by Mum & Dad


Awards are a celebration of brilliant products, all invented by parents, that make life with a new baby easier. Bounty members were asked to rate a range of products from one to ten, and the Cuddledry apron towel came firmly in the top three, claiming the Bronze Award. “We were absolutely thrilled to find out we’d won the award,” said Helen Wooldridge, one of Cuddledry’s founders. “As parents ourselves, we have always aspired to create products that are genuinely useful to other mums and dads, and it’s a fantastic feeling to know that thousands of parents across the country really do enjoy happier and safer bath times thanks to Cuddledry.” www.cuddledry.com


www.nursery-industry.co.uk • APRIL 2012 • NURSERY INDUSTRY • 5


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