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brands in the way we wanted. We were really pleased to see that the UK and Irish retailers supported the show as it is imperative that we all work together in these tough times. We took on a number of new retail accounts for TFK, Lässig and Aerosleep and our NoJo bedding line from the USA created very strong interest. To gain a highly recommended in the BANTAs for the ‘AeroSleep 3D protect’ topped the weekend off. We are already looking forward to 2013.”
Paul Howes, National Sales & Marketing Manager for Rochingham said: “The Rochingham stand was very busy this year exhibiting their three mattress ranges, Rochingham, My First Little Bed from Silent Night and Naturally Inspired. Also showcased was their new, ‘Mum to be, birth, baby and beyond’ pack. This cleverly designed system can help to provide mum with a good nights sleep by reducing interface pressure in key areas and supporting the body in a variety of positions. Using the interchangeable sensory cover, the bolster transforms into a luxurious feeding pillow and a baby nest to encourage tummy time fun or sitting, whilst stimulating baby’s senses through sight, sound and touch.” Jeremy Minchin, Director of Hippychick commented “This year Harrogate Nursery Fair was a pivotal moment for Hippychick. Our stand was show stopping and labelled by many as the ‘Hippychick zone’. Having such an impressive stand enabled us to give sufficient space to each and every one of our products. Overall footfall was up on last year and Dream Tubes winning the Safety Category in the BANTA awards set the show off to a great start”. CONCORD showed its most dramatic range ever at Harrogate in 2012 including their first ever lightweight pushchair, the compact and comfortable CONCORD QUIX, the lightest baby car seat the CONCORD AIR and the new TRANSFORMER X-BAG in the award winning TRANSFORMER series. The celebrity favourite the NEO CARBON, being re-launched in 2012, drew much attention from both the media and buyers. Delia Pander, CONCORD’s New Marketing Manager was delighted with her first visit to the show. She says: “for us it was all about innovation which impressed visitors to our stand, they love the fact our products are not only very attractive but also award winning in safety and style’. Samia Khan, Managing Director of aden +
Delia Pander
anais in the UK said: “This was our first Harrogate and we were very excited to meet so many wonderful new stores in the Nursery arena. The atmosphere that is created at Harrogate made it a pleasure to be exhibiting and the show organisers
were brilliant ensuring our show went without a hitch!” Fiona McMullan of Johnston Prams told us: “Jane has enjoyed another successful Harrogate Show we were thrilled at the positive responses we have had from buyers and press to our new product launches – for the new Twone, Muum and Matrix Light Platform. Harrogate has always been an important UK trade show for us and gives us the opportunity to showcase our New 2012 range. We were also delighted that Jane’s Trider Matrix received a Highly Commended certificate in the Wheeled Goods Category at the BANTA Awards”. Gordon Downie, Sales & Marketing Director, Toddletime commented: “I always wonder whether trade shows really deliver but I am reminded of the quote, only 50% of my marketing budget works, trouble is I don’t know which 50% it is. So we continue to support the annual Harrogate fest. “I’m convinced attendance was down but quality is always better than quantity and we fared well enough in that respect. Overall I judged it to be successful.” Andrea Harrison of Itti Bitti said: “Harrogate exceeded all of our expectations and more. We were absolutely delighted with the feedback that we received from the visitors to our stand, with both of the itti bitti and ones&twos brands being extremely well received as well as the Rockin Green brand that we distribute in the UK and Europe. We are already looking forward to returning next year and have some exciting plans in development”.
Neil Slagel, MD of Petite Star commented: “I think this was our busiest
Harrogate ever! Our new NJOY Bubble reversible buggy caused a stir and we had a massive response when Pushchair Trader posted breaking news about the NJOY on their Facebook page. Lots of orders for our new Zia Evolve pramette travel system too which is great endorsement when we’ve spent so much time developing these products.” Bryony Coles, Commercial Director, Suncrest added: “It was great to be able to show off our gorgeous Joules nursery range to a whole new set of retailers at Harrogate and we were bowled over by the response. We also wanted to gauge response to our Suzy Zoo range of bedding and exciting new toys both of which are arriving this summer. It was lovely to have all the positive feedback and great to be at such a busy and obviously thriving show.”
Bradley Guin, Head of Online Sales & Marketing, BabaSlings commented: "This year was a very special Harrogate for BabaSlings Ltd. The launch of our new PoS display, theQube, was very well received and we had plenty of entrants into our competition. We were very happy with the turn out and interest in our new products, especially by the Independents would we made a particular effort for this show. And whether you made it to our stand or not, everyone will have surely seen theBabaSling walking around with our sponsored bags. Overall a great success!" Debbie Grant, Bibs + Stuff, said: "With a completely new look stand and a new hall it was all change for us this year – and it certainly was one of the best shows yet! We were really impressed with the new Hall H, it was light and airy and there was a steady flow of traffic throughout the three days. Even on Tuesday we were taking orders up until the very end which was fantastic!
"It was great to see both current and perspective customers and show them all the new lines as well as established favourites – there was real buzz around our stand as there were so many exciting developments to share!" Nick Green, MD, Start-rite Furniture was very impressed with the Show: “The UK launch of Start-rite furniture at the Harrogate Show has been a long time in the planning and we are delighted to say that the brand and product
Bibs + Stuff
range were just as well received as had been anticipated. We were especially pleased with a highly commended award for our lollipop play table and being short listed for the brook cot in the BANTA awards. "With a flurry of interest from the off we took our first stockist orders within hours of the show opening. Enquiries came from both independent and multiple high street stockists in all corners of the UK and included enquiries from two foreign customers. We couldn't have hoped for wider reach. Our range for 2013 is already in the planning as well as our Harrogate presence after such an encouraging reaction this year." Nick Hampton, Director, Ardega Distribution said: “We completed more
orders than any other show, made many new excellent contacts and discussed expanding our range into some very new and innovative products, which we are all very excited about. Joolz was delighted to showcase the limited Edition Expedition and the special Earth Edition, alongside the Joolz Day at this year’s Harrogate Nursery Fair. The team was on hand to talk through the Positive Design concept, outlining the overriding notion that all Joolz pushchairs are designed around the human body, that of the parent and of the child. The feedback from retailers was fantastic. With its fantastic, highly affordable range of buggies/strollers, car seats and highchairs Joie puts the fun into functional. Visitors to the the stand could see how the brand exists to make life with small children less work and more joyful, with the company creating a lot of interest among buyers throughout the three days.
As the best Harrogate Nursery Fair on record, we can’t wait to see what next year has to
bring....see you there!
www.nursery-industry.co.uk • APRIL 2012 • NURSERY INDUSTRY • 17
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