NiPoS and Store Design
A Mattress Revolution.... Little Green Sheep Mattress Pods™
The Little Green Sheep has recently celebrated the launch of the Mattress Pod™, their revolutionary new mattress POS unit that makes choosing baby mattresses clear and simple for both for parents and retailers! Each Mattress Pod™ contains a cut out sample of the relevant mattress to help demonstrate to customers, along with easy-to- understand benefits. The Mattress Pods™ are also unique in that they are designed to fit onto any cot or cot bed, meaning that no additional wall/floor space is required and customers can browse mattresses whilst also deciding on their furniture. The Little Green Sheep Mattress Pods™ are FOC for all bricks & mortar stockists.
Graco guides customers with new merchandising
Tel: 01386 791498 Web:
www.thelittlegreensheep.com Email:
trade@thelittlegreensheep.co.uk
Graco has launched an innovative and completely new approach to product merchandising to support the launch of their award winning Graco Evo pushchair. The on-product POS was a direct response to consumer insights, showing that parents-to-be find shopping for pushchairs a daunting experience. Sam Wernham, Graco Senior Brand Manager, Pushchairs said: “The development of this POS was intended to make the shopping experience for parents easier and more interactive. By adding clear product messages highlighting the product features we hope to help and guide, giving consumers the confidence to get to know the product for themselves – we wanted the product to speak directly to the consumer” Graco Evo is available exclusively at Mothercare.
Tel: 0844 412 1212 Web:
www.graco.co.uk BabyStyle Modular P.O.S System
The NEW Modular P.O.S System from BabyStyle has been designed to be extremely versatile making it suitable for use on any shop floor. With options for single and multiple displays, the system can be tailored to suit you. Each stand comes in a painted white finish with an option for either white or silver wings, allowing maximum space, to display BabyStyle products.
The system is suitable for all BabyStyle products, including a specialised stand for our cot-bed range. The range consists of ‘L’ shaped sections that can be used singularly or lined up for larger displays. We have also developed a corner stand, to which ‘L’ shaped sections can be joined, to make a stunning corner display.
To complement your BabyStyle P.O.S System we now have downloadable product videos made by ISite TV, accessible via our website. Please call to discuss tailoring our stands to suit your needs.
Tel: 01509 816444 Web:
www.babystyle.co.uk
22 • NURSERY INDUSTRY • APRIL 2012 •
www.nursery-industry.co.uk
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