Ni Natural & Organic Impacting on a wide range of product categories
The purchase of natural and organic products is fast becoming second nature... Research has revealed that baby skin is a staggering 30% thinner than adult skin, with a large proportion of what is applied to the skin being absorbed. Worryingly, the majority of non-organic baby toiletries contain potentially harmful parabens, synthetic fragrances and mineral oils. Parents are right, therefore, to be asking questions about the products available to them. Retailers should have a full understanding of how a product promoted as natural, organic or environmentally friendly is produced, to enable the customer to buy with confidence. Parents are not just concerned about the amount of chemicals present in their toiletry products, but in the clothing and bedding they use too. Organic products such as blankets, towels, mattresses and sheets can now be found in many retailers, as parents extend buying organic beyond just the food they eat. Consumers are increasingly opting for organic bedding, for example, as it doesn't contain bleach or other strong chemicals that could irritate sensitive new skin. From organic cotton, to merino wool and bamboo cloth, the range of natural materials used is vast and growing. Unlike synthetic materials, natural fibres are breathable and allow a constant circulation of air, keeping baby cool and comfortable and the mattress well ventilated. Natural and organic baby clothes provide the consumer with complete assurance that particular items such as hats, mittens, booties, soft wraps and blankets, cardigans and baby-grows have all been made using organic cottons or other natural materials, eliminating the possibility of harsh dyes and bleach rubbing against baby's skin. Not only do disposable nappies account for about 4% of all household waste, 7 million trees are felled in the UK alone in the
production of them. Purchased only once and re-used until potty training, fabric nappies are far more economical and thankfully, have evolved beyond the old terry towelling cloths with safety pins of days gone by!
Not only are they more sustainable, but they are often made with natural and organic materials too. We are seeing increasing numbers of natural and organic blankets, swaddles, sleeping bags, pacifiers, teething, bathtime products, maternity wear, and furniture in the marketplace - the list is endless in what has become a key area of innovation. Toys made from sustainable
sources, including renewable wood with water based finishes, natural and organic-cotton plush toys, and toys coloured with vegetable dyes instead of paint are also among the latest toy trends. Natural, organic and environmental products make great gifts, showing consideration for baby's health and the world he or she is to grow up in. Retailers would benefit from purchasing an organic range from informative manufacturers to inspire trust in shop and product, promoting green principles as the way forward.
Organic moses basket a winner!
Fresh from the Harrogate Nursery Fair, The Little Green Sheep are celebrating the success of their Organic Moses Basket range! Demand is at an all-time high after being featured in the latest Bounty Product Guide and an appearance on ITV’s The Alan Titchmarsh Show, with parent’s looking to provide their baby with a more natural, chemical-free sleeping environment. The Award-Winning Organic Moses Basket is entirely chemical-free and comes complete with one of The Little Green Sheep’s supportive coir mattresses. A removable and breathable organic cotton bumper sheet also helps regulate temperature and provides a soft lining for the basket. From only £99.95 RRP and drop-shipping and POS available, it is a great natural addition for any retailer.
Tel: 01386 791498 Web:
www.thelittlegreensheep.co.uk Email:
trade@thelittlegreensheep.co.uk
24 • NURSERY INDUSTRY • APRIL 2012 •
www.nursery-industry.co.uk
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