Ni Travel Systems Suit the travel system to the lifestyle of the individual
Ni looks at the features and benefits The great thing about a Travel System is that it enables parents to buy several products in one package, useful in times of financial strain or when selecting products separately is a challenge. Included in a travel system is a Group 0+ car seat, an in car base and a carrycot. The car seat and carrycot are suitable from birth and many pushchairs also recline flat, so they are perfect for newborns too. Though these items are supplied as standard, additional purchases can be made to build a travel system up further. Not only does a purchase like this make financial sense, there are a range of lifestyle benefits that come with a Travel System well worth pointing out too. They allow parents to move baby from pushchair to car and vice versa with the minimum of fuss, so a sleeping baby need not be woken. The customer can clip the car seat directly onto the pushchair and then transfer it to the car using an in car base, which only needs to be fitted into the car once. The car seat is then clipped on top. When travelling in a different car, retailers should explain that in these instances it is safe to use the car seat on its own with just a standard seat belt.
Many customers will already know that they want a Travel System, but may not realise that there are many different types available designed to suit varying lifestyles. If the customer is an outdoor type or lives in a village, the chances are they will want to take long walks across various terrains. In these circumstances, a larger pushchair - strong and sturdy - with all terrain wheels, suspension and lots of storage could well be the answer.
Though many families own more than one car, there are many that do not have access to one at all during the day and their needs must be
NEW Zia Evolve
understood and catered to also. Public transport is not what you would call “pushchair friendly” at the best of times, so something that is lightweight and easy to manoeuvre is a must. The pushchair itself must be easy to collapse, as the last thing the customer will want is to do is spend five minutes battling with it on the bus, with an impatient driver and tutting passengers adding to their distress! Carry handles and a one hand fold should help to prevent situations like this occurring in the first place.
Nowadays many families live in urban areas in a flat or apartment and often both parents have to work. This means getting a pushchair up and down a flight of stairs every day, while having to deal with baby and carry any bags that are needed too. Retailers should ask questions that reveal potential strain, as they will then be in a position to suggest a lighter, more compact model. Discuss materials - lightweight aluminium is easier to lift, while an umbrella fold will make the Travel System less bulky and more comfortable to carry (in addition to preventing the umbrella itself from becoming damaged.) While most Travel Systems come with accessories, how much is included depends upon the brand. Retailers should remind customers about the need to protect baby from the elements: foot-muffs and rain covers to keep out the cold and rain; parasols and sun shades to protect them from UV rays. It is even possible to get covers and inserts in a range of colours, patterns and styles, enabling the customer to personalise their pushchair, and maximise sales for the retailer!
AT LAST! A lightweight, compact fold, easy to use, no fuss pramette/travel system/stroller. Suitable from birth to 3 years.
Zia Evolve is a cosy pramette with a soft padded liner that allows parents to have that all important eye contact with their newborn. With no separate carrycot to worry about, it folds effortlessly from pramette to lightweight stroller and back again. Plus it’s a travel system too. Developed from our award-winning Zia, it’s super light, compact when folded and suitable from birth in pramette or stroller mode. Fantastic value, the car seat, liner, footmuff, apron & raincover are all included in the £299.99 RRP.
Order now for June delivery.
Tel: 01923 663 344 Web:
www.petitestar.com Email:
customerservice@petitestar.com
30 • NURSERY INDUSTRY • APRIL 2012 •
www.nursery-industry.co.uk
i’coo Primo
Be a trendsetter with the i‘coo Primo featuring an MP3 player connection, built in speaker system and LED safety lights on rear wheels. . The versatile i'coo Primo is the perfect solution for demanding parents. The comfortable backrest with 5-point safety harness and footrest are adjustable, providing optimum comfort for your child. With its variable height sliding handle, individual wheel suspension and lockable swivel front wheels, the i'coo Primo is a pleasure to push! A simple click-on system allows an i'coo Comfort 0+ car seat to be fixed onto the frame for new borns and converts it to a shop'n drive system.
Tel: 01978 664362 Web:
www.hauckuk.com
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