Nintendo’s best- selling handheld series returns with a new outing on 3DS
[INFO]
Released: July 28th
Formats: 3DS
Publisher: Nintendo
Developer: Headstrong Games
Distributor: Open
Contact: 01753 483700 TV
TV ads will form the bulk of the campaign, targeting housewives and children around relevant programming. This part of the campaign will run for three weeks, starting on Monday, July 23rd.
ONLINE
Nintendo has arranged search activity and high impact online ads that will appear around the game’s release. Again, these will target mothers and female gamers.
PR
The platform holder is planning to partner with high profile artists to promote New Art Academy. These professionals will create new lessons which will be made available to 3DS owners via the handheld’s SpotPass automatic downloads.
OTHER
New Art Academyarrives on the same day as the revamped 3DS XL, which features a screen that’s 90 per cent bigger than that of the original 3DS. Expect the game to benefit from the wave of interest in the new SKU.
88
REVIEW SCORES MCVprovides the most important average review scores 81
of the last few days – all sourced from Metacritic 78
Spelunky XBLA,
Microsoft Games Studios
MEDIA WATCH: INVERSION
Forget the score – what are critics actually saying about the newest releases?
Pokémon Conquest DS Tecmo Koei/Nintendo
Quantum Conundrum PSN,
Square Enix 73
The Secret World PC, Funcom
53
Inversion Xbox 360, Namco Bandai
“Regrettably, as it stands, Saber Interactive has created a mechanically robust game, but one that doesn’t do enough with the ideas it can lay claim to as its own. It’s a solid and technically sound game for sure, but Inversionis standing on the shoulders of giants, and their monolithic presence is felt more significantly under Saber’s foundations than the ideas the developer come up with itself.”
Overworked Journalist #94, GamesTM
12 July 20th 2012
“There’s an overall level of polish to Inversionthat shows a developer improving its skillset. Though the game never fully stretches its ambitious premise beyond the confines of the cover shooter genre, it’s a game with the noblest of intentions: to provide wall-to-wall, or, rather, floor-to-ceiling, entertainment.” Person At Keyboard, Edge
“Inversionis a disparate collection of ideas grouped around the conceit of gravity. Some are more fleshed out than others, but none are executed to their fullest potential. You’ll use them when you have to, but more often than not Inversionis more satisfying when played as a straightforward shooter. It’s not a terrible game, but it’s in those moments in which you glimpse it’s unrealised potential that really brings it down.”
“Inversionisn’t clever in the slightest. It’s about as trite as a shooter can get, and its attempts to jazz things up with gravity-based antics come across as a jumbled mess, rather than as the clever invention it so badly wants them to be. It’s a third- rate knockoff full of cheap thrills, subpar acting, and a hefty dose of cheese - fun for a B-movie-style evening of masochistic punishment.” Mark Walton, GameSpot