news BRAZIL Boutique Brazil
Brazil Carnival
Research released by the World Travel & Tourism Council (WTTC) has revealed that Brazil is Latin America’s fastest growing Travel & Tourism economy, with its direct contribution to the country’s GDP forecast to grow at 7.8% in 2012.
Images: Christ the redeemer in Rio de Janiero; Hotel Unique Rooftop Pool
overlooking Sao Paulo; Sao Paulo city
International visitors to Brazil rose by 4% last year and with two major sport events coming up, domestic business is set to drive further growth. The country also looks likely to become a new boutique hotel hotspot with the introduction of a new classification to the Brazil Accommodation Rating System to coincide with a booming luxury goods sector, with increased sales of 33% in 2011.
Marcelo Pedroso, Director of International Markets for Embratur said: “We are seeing a growing appetite from international visitors for boutique hotels in Brazil. Recognising boutique hotels means Brazil is better equipped to offer guests more tailored choices and relevant information in the run up to the 2014 FIFA World Cup and the 2016 Olympic and Paralympic Games.”
Across the country 35 have already been included in the boutique category, each accommodating between three to 60 guests.
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