4 CONTENTS


13 9 6


VIEW FROM AAHA


SPEAKOUT NOTEBOOK


TRAINING PAYS STONED DOGS NEW BOARD MEMBERS TRENDS DIGITAL ARCHIVE


DEPARTMENTS 23 LEARNING CURVE


Nutrition Mythbusting Use these three truths to re-educate your clients


45 BONDED CLIENT


Leveraging Wellness You’ve heard of wellness plans. Now put them to use.


49 PLUGGED IN


Current and Future Gadgets 10 tech ideas to consider


59 UNDER THIS ROOF


Green on the Outside Make your practice’s exterior more environmentally friendly


64 YOUR QUESTIONS ANSWERED


We recently handed out fliers for clients to participate in a client survey and got only two responses. How do we motivate clients to provide feedback?


62 Advertiser Index 2011


Vol. 28, No. 4 April 2012


Trends magazine aims to provide timely perspectives on the art and business of companion animal veterinary practice to all members of the practice team.


Trends magazine, April 2012


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