NADA # 141-266. Approved by FDA.
OTIC SUSPENSION (ORBIFLOXACIN, MOMETASONE FUROATE MONOHYDRATE AND POSACONAZOLE, SUSPENSION) ANTIBACTERIAL, ANTI-INFLAMMATORY, ANTIFUNGAL
POSATEX®
For Otic Use in Dogs Only BRIEF SUMMARY
(For full Prescribing Information, see package insert)
CAUTION: Federal law restricts this drug to use by or on the order of a licensed veterinarian.
Federal law prohibits the extralabel use of this drug in food-producing animals.
INDICATIONS POSATEX®
OTIC SUSPENSION is indicated for the treatment
of otitis externa in dogs associated with susceptible strains of yeast (Malassezia pachydermatis) and bacteria (coagulase positive staphylococci, Pseudomonas aeruginosa, and Enterococcus faecalis).
CONTRAINDICATIONS POSATEX®
Otic Suspension is contraindicated in dogs
with known or suspected hypersensitivity to quinolones, mometasone furoate monohydrate, or posaconazole. Do not use in dogs with known tympanic perforation (see PRECAUTIONS).
PRECAUTIONS The use of POSATEX®
Otic Suspension in dogs with
perforated tympanic membranes has not been evalu- ated. The integrity of the tympanic membranes should be confi rmed before administering this product.
Avoid prolonged or repeated use of POSATEX® Otic
Suspension. Long-term use of topical otic corticosteroids has been associated with adrenocortical suppression and iatrogenic hyperadrenocorticism in dogs (see ANIMAL WARNINGS).
The safe use of POSATEX® Otic Suspension in dogs used
for breeding purposes, during pregnancy or in lactating bitches, has not been evaluated. The systemic administra- tion of quinolones has been shown to produce cartilage erosions of weight bearing joints and other signs of arthropathy in immature animals of various species.
WARNINGS: Human Warnings: Not for use in humans. Keep out of reach of children.
Animal Warnings: Do not administer orally. Immediately discontinue use of POSATEX®
ing loss is observed during treatment (see ADVERSE REACTIONS).
ADVERSE REACTIONS In the fi eld study, 143 dogs were treated with POSATEX® Otic Suspension. Of those, 1 dog with bilateral otitis externa developed transient hearing loss.
POSATEX®
Otic Suspension treatment was discontinued and the condition resolved after one week.
HOW SUPPLIED POSATEX®
Otic Suspension is available in 7.5 g, 15 g, and 30 g plastic bottles.
Made in Germany Intervet/Schering-Plough Animal Health. © 2009 Intervet Inc., Roseland, NJ 07068. All rights reserved. 01/10
Otic Suspension if hear-
changing what the banner says at the bottom, updating with new info, it keeps people watching. Moving pictures draw eyes.” Customers will also appreciate seeing
pictures of themselves with their pets, and FitzSimons takes the opportunity to remind them their animal friends must arrive on a leash or in a carrier. Even though he admits he is not very
tech-savvy, FitzSimons says the system is easy to customize. He can program changes months in advance, such as a reminder to buy flea control starting March 1, and the system will update automatically when the time comes. The system also sets his practice apart
from others. “It’s nice because it shows people
how modern you are based on lobby appearance,” he says. “They can’t see your $80,000 ultrasound; they have to take your word for it. But they can see the [video board] and figure you are cutting-edge.”
Smartphone credit card readers For practices that regularly make
house calls, collecting credit card pay- ments can prove tricky. Once again, tech- nology has provided the answer in the form of credit card readers that attach to the top of a smartphone, allowing practi- tioners to simply swipe their clients’ pay- ment on the go. But even for those who perform all
work in the office, these devices can pro- vide a viable option in case of emergency. Marie Leslie, DVM, of Caring Hands Ani- mal Hospital in Lake City, Fla., hasn’t had to use her reader yet, but is thankful for the insurance it provides. “I’m here in hurricane country,” she
says. “Say we have a power outage; in the old days, you’d sit and ‘click- clack’ credit cards,” as with an imprint machine. “Now we can scan [cards] into an iPhone, and it stores everything until you get power back and then all the transactions dump to your account.” Once the app detects a wireless
connection, it will process all data stored and send receipts to clients via email or text. The transaction goes through that night, rather than waiting 3 days for a traditional credit card machine to batch. Most reader apps are free, both to
download and for the hardware. They charge a flat fee per transaction, usually about 3%. When you consider the fees associated with traditional credit card machines, the rates are comparable. The readers are small, about the size
of a flash drive, and provide the addi- tional advantage of portability. “It took me about 4 days to get the
reader, and they’ll send you as many as you want,” Leslie says. “I’ve got two, one for backup in case of a crash. I keep it in a flash drive case, and it’s with me at all times.”
QR codes You’ve probably seen this next feature
in the corners of websites for tech-savvy businesses or restaurants. Those square- patterned matrices that look something like a bar code are called QR (Quick Response) codes, and they act like a digital business card that can be scanned with a smartphone. Several websites offer free QR-code gen-
erators, and any tech-savvy person can sup- ply your practice with one on short notice. When customers scan the code (using a free QR reader app), it enters all your prac- tice’s information into their phone. The website for Leslie’s practice features
a QR code in the lower left-hand corner. “Customers can scan it to get our
email, address, phone number and web- site,” Leslie says. “It’s automatic and free, and ensures customers have all our con- tact info.”
Endoscopy No selling point can match the assur-
ance that your clients’ beloved animals will experience the least amount of dis- comfort and trauma possible. A trip to the vet stresses patients and owners alike, so any technology that can mitigate the
Trends magazine, April 2012
PLUGGED IN / Technology and Gadgets
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