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notebook News, research, insights and tips to boost your productivity, profitability and professional satisfaction. PRAC TICE MANAGEMENT 9 nutrition facts for you and your client
Do your clients recognize the importance of nutrition in maintaining their pets’ well- ness? Do you know enough about pet food labels to be able to tell them exactly what “holistic”, “organic” and “natural” mean?
Send clients picture messages
Seeing is believing! When clients check their pet in for surgery, offer them the option of having picture messages of their pet post-surgery sent to their phone. Clients love practices that take the time to communicate with them about their pet.
Thank clients for purchasing meds
While you can’t force your clients to purchase pet medications from you, thanking clients when they do order from you can make a big difference. Sending thank you emails to clients who purchase meds from you instead of from online pharmacies is a good way to ensure client loyalty.
Stop waiting, start friending
Still deciding whether Facebook is for you? Stop waiting, and start friending, is the advice of Ernie Ward, DVM, of Seaside Animal Care. “The best form of advertising is word of mouth,” Ward said. “50 percent of businesses say it’s the number one thing they can’t do without. Where are people talking? Online.”
NEWS Bayer, Cipla settle trademark case
Indian drugmaker Cipla will no longer use the trademark “Advance” for a companion animal product after settling a case with Bayer Healthcare over trademark infringe- ment. Bayer claimed that Mumbai-based Cipla violated the trademark rights of its flea preventive.
AUA closes vet program
The American University of Antigua’s Veterinary School is closing its school after only two years of classes. The university suspended all veterinary classes for 2012 and closed the school at the end of the fall 2011 semester.
Vets tackle canine obesity
Rising canine obesity continues to be a growing problem in the United States. A new group called Veterinarians Against Canine Obesity is seeking to combat canine obesity by educating both clients and veterinarians about the serious health risks canine obesity presents.
Cat-friendly practices see 2.6 percent increase in cat visits Clinics that make an effort to increase the feline friendliness of their practices can
expect to see a small increase in cat visits as well as revenue from those visits, accord- ing to results from the Cat Friendly Practice Makeowver, a CATalyst pilot program.
Read the full articles at
trends.aahanet.org Trends magazine, April 2012
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