OUTDOOR & FITNESS
Montura climbs into UK market
Technical and casualwear brand finally arrives on these shores, courtesy of ASI
By: Jonathon Harker
DISTRIBUTOR Ardblair Sports Importers is bringing the Montura brand to the UK for the first time. The European clothing brand has been
available since the ‘80s on the continent. Made in Italy, the line-up ranges from casualwear through to technical expedition apparel, worn by Alpine guides and rescue teams, according to Ardblair. “The Montura philosophy is centred
around experience, and their innovative clothing is designed to enhance the experience of those that work in, dream about or are inspired by the mountains,” said the distributor. “The forward-thinking Montura designers look beyond the borders of what is currently available, continually seeking to find new solutions to existing problems. “Montura clothing is imagined, designed,
created and tested, not only by those who climb mountains, but above all by those who experience the mountains passionately; those who attempt to understand, interpret and discover them anew every day.” The range comfortable fleece and casual
jackets, shells, softshells, gloves and beanies.
www.ardblairsports.com
MIDLAND SUB ZERO HEADPHONES
We may have had a relatively warm winter in the UK, but regardless, these Subzero Music headphones from Midland will provide warm eared phone calls and music in even very low temperatures. Combining headphones with earwarmers, a lined soft inner furry cloth and outer quilted fabric mean the headphones can handle cold and windy weather conditions. With them you can listen to music, make or answers calls (it’s iPhone compatible) or even tune into a PMR446 Transceiver for two-way communications. A microphone is also included for £34.95, while colour options include white, pink, yellow, camouflage, black and red. Interested retailers can find out more at
http://midland-uk.com
HELLY HANSEN PACETRAIL HTXP
Helly Hansen has released its latest trail running shoe – the Pace Trail HTXP. Retailing at the £100 mark, the durable, waterproof runner promises to provide a flexible fit with an outsole that will keep feet rooted whatever the terrain. Naturally the shoe uses Helly Grip rubber soles and Helly Wear rubber on the heel to protect feet from stone and debris. C-Zone silicone gel cushioning provides further protection for feet pounding the trail, while a mesh upper ensures the shoes are breathable too.
www.hellyhansen.com
BIKEBIZ.COM NEWS IN BRIEF
Triathlete-specific insurance launched
Cyclosure has revealed a new insurance product aimed at triathletes travelling abroad who may not be fully covered. Considered an ‘extreme sport’ in the insurance world, triathlon is not covered by most insurance companies, hence the creation of this new product for those racing or training overseas. Anything from annual worldwide policies to single European trip offerings are available at
www.cyclosure.co.uk.
Snugpak’s bright idea
Fresh from its OTS Novel Award, Snugpak has innovated in its Chrysalis collection by adding a reading light in the hood for extra convenience. There are other new features too, including fresh colours, improved fabrics and styling. The sleeping bag range includes five bags, ranging from comfort rating 7 degrees to Extreme -20 degrees. The Chrysalis 3, meanwhile, is the middle range sleeping bag, providing protection from comfort rating -five degrees to the extreme rating of minus ten degrees. 01535 654479
National Trust’s
bumper season Visitor numbers, and sales at retail and catering, all substantially increased for the National Trust in December, compared with December 2010. 521,000 visitors headed to National Trust properties in December – an increase of 74 per cent year-on-year. Mild weather and cheap entry promos helped the Nat Trust to exceed 18 million visitors for the first time in its history across 2011.
www.nationaltrust.org.uk
No show for snow
fears proved wrong Fears that the Alps would see a dip in snowfall this season have bourn out to be ill-founded, much to the benefit of the ski region. While it was late coming, when
the snow eventually arrive it fell in huge quantities. According to The Independent, many resorts in the Northern French Alps already reached their season average snowfall totals just by the end of January alone.
Got any outdoors news you’d like to see in these pages?
Then let us know at
BikeBiz@intentmedia.co.uk BIKEBIZ MARCH 45
NEW PRODUCTS
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