SHOW REVIEW | EXPO 2012
Amongst Carrera’s offerings is a nifty folding frame. Cool, eh?
Rise MTB wheels were among the many SRAM- based Expo attractions
Hit for six
IN-HOUSE brand Eastway – named after the old East London cycle track – was among the brands debuting at Expo. In fact it was more a preview, with prototypes on display after only months in development, marking the first time the brand had been on show. The final versions are set to arrive in stock from June. But what about the bikes? The Eastway
range encompasses bikes for roadies, commuters and cross racers. Top of the line-up is the RD 1.0 D, a carbon road bike unconventionally using disc brakes. Further down the line the range switches to aluminium frames, while similarly there is a hierarchy in the components used as the range progresses in retail price. If you were at the show and passed on your
feedback, you might well have a hand in future developments for the bikes which will be, likely, branching further into mountain bikes too, the distributor tells BikeBiz. Another brand new to the Fisher fold is
Eastway is Fisher’s new in- house brand, named after the East London track
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Carrera Eyewear. Carrera has a lifestyle and sport division and has arms that reach into the likes of sailing, running and golfing, but the firm is aiming to raise its profile in the UK and US alike, having appointed a major US distributor and Fisher in the UK. Alongside an
More new brands than you can count on one hand, plus revamps and fresh ranges. Jonathon Harker reports back from Fisher Outdoor Leisure’s St Albans-set Expo 2012…
investment in sponsorship, the brand is bringing a seven-strong product range through the distributor initially. Prices range from £89.99 to £159.99 and glasses come with interchangeable lenses. Models at the higher end incorporate Carrera’s patented nose clips, which adjust vertically as well as horizontally, for “the best fitting sunglasses”. Open, virtually frame-free lenses are available alongside full- framed versions, as are quirky folding sunglasses (pictured top). Multiple-award winning Yepp child seats,
Alongside SRAM Red and the brand’s broad
product range, Expo saw the portable SRAM tech centre offer sessions for workshop mechanics.
have scored prizes from Eurobike and Red Dot as well as a Netherlands Baby Innovation Prize in 2011. The brand has been garnering all this praise for an eye-catching line of child seats for bicycles. Made from a similar material as Croc shoes, the material is durable, comfortable and easy to clean, as any Croc wearer will be aware. The range includes innovative add-ons, like wind screens and soft guards to protect the head of a child nodding off. Five point harnesses prevent persistent children from standing up on the seat, while the bracket – which stays on the bike – is easy to separate from the Yepp seat and fit onto another bike that has a bracket. The Yepp range comes in five colours and is in stock
>>> BIKEBIZ MARCH 23
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