SHOW REVIEW | RALEIGH
With revamped packaging to better sell to consumers and a marketing plan for this year, Unior is looking to make in-roads in terms of sales with Raleigh and developing its close relationship with the Trek Pro team.
RSP There’s much in the pipeline for RSP in 2012. At just over a year old, the early product revolved solely around basic road components with the most expensive item last year retailing at just £45. This year the horizons are set to broaden, with performance gear and carbon prototypes emerging, as well as some goods landing in stock now.
Among these you’ll find KEO-compatible and new £44.99 high-end resin pedals, the latter of which weighs just 244 grams, not too far off the weight of much more expensive carbon gear. RSP also now offers what is said to be the
cheapest solution to adapting to BB30 down to Hollowtech 2 compatibility, including the bearings at just £29.99. Furthermore, the lighting line has
undergone a pricing restructure and LED upgrade, applied to most models. There will be a number of new products landing throughout summer targeted at the commuter and spanning price points from £10 through £59 for a front and rear package.
OUTLAND
Another highlight on the shelves in Nottingham is Outland’s foam and silicone grips, a long lasting, comfortable grip recognised as a great alternative to traditional
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rubber by Factory Media’s Dirt magazine in the annual Dirt 100. Meanwhile, sticking with the keenly priced
bread and butter upgrade stock, Outland offers titanium skewers for £29.99, with the only branding tidily etched onto the inside of the alloy levers. Alternatively for the weight weenie, a carbon lever skewer, weighing a mere 48 grams per pair, is also available for just £31.99
DAHON Now exclusively under Raleigh’s guidance, Dahon is looking to rebuild its UK business following a difficult period with many distribution changes and the backwards and forth with Tern. Raleigh has kicked off as it means to go on,
introducing some point of sale units designed to showcase the folded product. For a buy-in of five bikes retailers can get hold of one of these cubes, or two for a nine bike buy-in. Raleigh’s stock spans £350 through £1,000.
At the top end you’ll find a new addition to the line, Dahon’s Nuvinci hub-equipped N360. Using Nuvinci’s unique gripshift system the bike gradually shifts through the gears, minus the clicks, offering a smoother advance, much like the feeling of upping the ante on an exercise bike, ultimately providing a more gradual and wider gear range. Avenir folding bike bags will fit Dahon bikes, though Dahon branded luggage is in the works.
HIGH 5
The Nottingham dealer show saw the debut of High 5’s answer to the demand for disclosable
tablets in the range – the Zero line, available in four flavours. Each tube contains 20 tablets, a quantity higher than many competitors’ offerings. Look out for a new caffeine enhanced grapefruit version due in April. For those attempting to introduce their customers to nutrition product, Raleigh also has a bottle promotion, where for £4 a customer can take home a water bottle full of various High 5 samples, including a tube of Zero tablets.
RALEIGH BIKES “Raleigh’s bike line has a renewed focus on fashionable bikes that customers associate with trendy cycling,” according to marketing man Geoff Giddings. That’s something that’s evident in the
revamped sit-up-and-beg style bikes, all of which resemble the kind of eye-catching bicycles so often used as props in trendy television shows and movies. An example is the new women’s Classic DL at £600 – a Sturmey Archer hub geared bicycle with a custom cutout chain guard finished in a flattering shade of red to match the rest of the bike. A Brooks-style saddle features here, while on the Gentlemen’s equivalent you get the authentic product. Expect to see Raleigh on the road at a
number of sportive events this year. Giddings added: “We’re looking to touch base with a modern audience and we’ll have plenty of bikes on the road for people to have a spin on. Look out for us at some of the CTC’s bigger sportives and also at the Forest of Dean event that’s taking place later this year.”
BIKEBIZ MARCH 33
At the show, examples of Raleigh’s history took the stage beside the firm’s modern offerings
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