MEDIA SPECIAL | CYCLING PRESS
The Ride Journal continues to gorw in popularity and pagination - the next issue going above 200 pages
SINGLETRACK – Following on from last
year’s BikeBiz Award, Singletrack is in the hotseat again, this time a candidate in the Specialist Media Show’s awards. The recognition is based around the publisher’s strategy for the future and investment in print subscriptions and retail packages. As the bike markets most prominent independent, Singletrack continues to broaden its loyal following and recognises this with both a dedicated retail package and a very tech savvy approach to subscriptions. The latter, end-user focused deal sees subscribers able to access the magazine in any format – be it tablet, PDF download or the trusty hard copy – all for a one-off subscriptions fee. Publisher Mark Alker told BikeBiz: “In short
we are subscriber focused with a bias towards bike shops as opposed to newsagents. Specifically, we are offering all formats on all platforms to all subscribers. Subscribe once – get the lot! That’s eBooks too.” Subscribers are already granted access to
exclusive website content and for 2012 the publisher is adding more options exclusively for subscribers through its website. A recent example of what is to come would be Singletrack’s ‘Light Trap’ story that offers subscribers downloadable wall paper for their computers or tablets.
Verified analytics shown to BikeBiz show that in the month of January singletrackworld .com received 698,175 unique visitors over 1,614,216 visits. 20 per cent of that traffic stemmed from mobile sources. Of particular interest to bike stores are the
two stockist models now available. The traditional SoR model remains in place, though a Premier Dealer package, said to be worth £1,000, is now on offer for a monthly subscription fee of £35. With this model, retailers receive ten copies per issue, resellable at £5.95 per issue. An online advertising package worth £480 per year is included, as is free POS material, a premier dealer listing in print and online, the option to sell Singletrack subs in store with commission and a one off Premier Dealer editorial article hosted online. Alker added: “Despite changes in High Street buying habits we’ve increased our direct subscription sales by over 20 per cent in the last 12 months. The printed magazine has now been redesigned from the ground up and is printed on super high quality paper taking it from an already hefty 380g per issue to well over 580g. We’ve taken the opportunity to spread our editorial wings too, with more of the quality, in-depth features we’re known for, a broader contributor base and a refreshing take on the way we tackle product testing.”
THE ALBION – Having just completed volume one, The Albion is now an established magazine in the BMX trade and continues to offer free distribution via cycling stores. Publisher Tim March told BikeBiz: “The
IPC’s Cycling Weeklyheld steady with just a very slight dip
Albion has been well received by readers, distributors and advertisers. The free model has worked for us and the BMX industry as a whole. Kids are getting into shops to pick their mags up and in the process this has created a buzz all over the BMX world. We are now pleased to announce that we are launching The Albion in the USA. Exciting times, scary times but most of all, fun times.”
FUTURE The cycle media goliath has seen
Mpora’sempire is set to grow further with FIG investment
the digital side of its business become increasingly important, growing 41 per cent according to its Interim Management Statement for Oct 1st to Feb 8th. While print sales remain challenging, Future said it expects digital revenue to maintain a ‘vigorous growth rate’. But while print is generally in decline across the board, the ABC’s revealed growth for MBUK (2.6 per cent) and a modest rise for print giant Cycling Plus (see page 29). Other recent developments from Future include the creation of a streamlined one-stop-shop for bike and product reviews in its Sports Product and Testing Hub, launched last year.
ROAD.CC – Trade-voted cycling website of
2011
Road.cc has been experiencing phenomenal growth in the past year according to site editor Tony Atkinson. “It’s been like being strapped to a rocket,”
said Atkinson. “2010 was a great year: We doubled traffic on every metric and topped everything off by winning the BikeBiz Consumer Website of the Year award… and then we did it all again in 2011. And 2012? Well, traffic has jumped again – January was our biggest month on the site ever with visits up exactly 100 per cent year-on-year. At the
BIKEBIZ.COM BIKEBIZ MARCH 29
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