MYSTERY SHOPPER | HIGH WYCOMBE SPONSORED BY
Rouleur Ltd publishes the acclaimed cycling magazines Rouleur and Privateer. These are sold exclusively through subscription and IBDs only
High Flyers?
Or Wycombe Wanderers? Mystery Shopper met a mix in High Wycombe – from seasoned salespeople, through to assistants that we feel may have been positively encouraging us to buy online…
Halfords
PRIOR TO being met by an assistant in this branch, Mystery Shopper spotted what appeared to be grips on display punched through the centre with security tags. Interesting. You’d have expected this to have set the tone for the
The winner of Mystery Shopper will receive Star Store Status and will win a display, magazine and book bundle from Rouleur Ltd – purveyors of exceptional cycling literature
10 BIKEBIZ MARCH
visit, though surprisingly a young assistant in the bike department approached me browsing a folding Carrera, asking if he could help before going on to make a strong case for the store’s last remaining Dahon. Playing on the low stock availability, the helper said I should be quick if I wanted to grab this model, touted as ‘probably the best folding build available via Halfords’, at present. This was backed by comparisons against the lower priced folders. It was flagged up that the Dahon has a magnetic closure system, so I’ll not need an annoying bungee cord as would be the case elsewhere. Size and weight constraints were also discussed with
good justification for the higher priced Dahon. Furthermore, two bikes were pulled from the racks with a rough demo on the ease of fold for each. Can’t fault this visit, despite first impressions.
Cycle Care
THANKS TO a counter next to the entrance, Mystery Shopper was spotted immediately, with the assistant kindly offering to get the store’s only folding model down from a suspended rack, despite it being relatively tucked away.
Though the staff member didn’t go as far as to demonstrate the fold, it was explained well, minus the mention of the bike’s folding pedal. Impressively dropping in a mention of the shop’s policy
to always offer a first free service and tune up, I was reliably informed that any work that needed doing could be carried out in-house, though the helper did outline the low maintenance of the build once set up properly. Aside from touting the after sales service, I didn’t really
leave feeling as if I had been ‘sold to’, more an impression that I had just been given friendly advice and an earmarked catalogue – which is perhaps a dangerous game to play given the tendency of many to use such material for online reference.
BIKEBIZ.COM
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