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John McIntyre and Betsy McIntyre operate Anderson Global and Anderson Express, which serve high and small- to medium-volume casting facilities.


John McIntyre, President, Anderson Global Betsy McIntyre, President and CEO, Anderson Express


MC: Who are your customers?


What markets are they in? JM: T e automotive/heavy truck


market accounts for 80% of sales. Our goal is diversifi cation in and out of the automotive fi eld. You can diversify into diff erent segments that the auto indus- try needs. One good example is what we are doing for General Motors. We, along with our Alliance partners, are developing the process of making castings for them. So we are not just making the tool. We are developing the production process and handing it to GM, so they can buy the equipment and bring in the process recipe of how to make the casting and go from there. We are basically selling knowledge and


not just tooling. MC: Are your customers generally OEMs or metalcasters? Where is the


entrance point? JM: It’s a balancing act. To


earn the trust to develop casting Anderson Global, Muskegon Heights, Mich.


Services: Tooling, casting and process design, prototype castings, machining, CAD engineering.


Size: 65,000 sq.ft.


Industries: Aerospace, agricultural equipment, automotive, marine, military and defense, racing vehicles, trucks.


Exports: 60% of sales.


Affi liations: Anderson Express, Muskegon, Mich.,—A tool shop for small and medium projects; Kushan Product Mold. Kushan, China—a wholly-owned corporation; and Harbin Dongan Mold and Design Harbin, China, an allied facility.


processes for OEMs, we are deal- ing with high level people. But at their own foundries or vendors’ foundries, we need to show we are a partner with the metalcaster. The auto industry has been controlled by lowest price purchasing practices for decades, and casting suppliers have been reduced to commodity makers and don’t always have the profits to reinvest to improve. We are trying


to convince our customers that it is


better to be strategic partners. MC: What do you mean by


partnership? JM: Mutual trust and respect are


the linchpins of a partnership. And openness and honesty are other keys. If a customer comes to us and tells us, “Okay, this is what we have been paying, and we have to get it down to a certain amount,” we can study it and


February 2012 MODERN CASTING | 31


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