news to use NORTH AMERICA Alberta on target
BY JULIE BAXTER Travel Alberta is set to raise its
profile in the UK with targeted consumer campaigns and a series of trade marketing initiatives designed to highlight authentic experiences on offer in its western Canada province. The province will be winning headlines this July with the 100th anniversary of the Calgary Stampede, and also thanks to Calgary’s 2012 designation as Canada’s Cultural Capital, which brings with it £1.2 million in council funding for the city’s thriving arts scene. Amanda Newby de Saulles, market
development director for Travel Alberta in the UK, said: “The travel trade remains the focal point of all our activity to show target markets the proposition that a trip to Alberta can be year-round.” A consumer TV advertising campaign will run, in partnership with Canadian Affair, and further joint-marketing activities will include initiatives with Virgin to
support new Vancouver flights, Trailfinders and North American Travel Service. New products and programmes include Alberta-only summer touring packages from Exodus plus a new Canada programme from US Airtours which features Calgary, Banff and Jasper as well as the Rocky Mountaineer. Newmarket Holidays (
www.newmarketholidays.
co.uk) has added a new package highlighting Northern Lights opportunities in Alberta’s north. Prices start from £1,299 pp for a nine-day adventure.
www.travelalberta.com
Texas on right track for sports Texas Tourism will use this year’s
US Formula One Grand Prix race to leverage interest in sports and adventure tourism to the state. The race is set to go ahead on
November 18 on the track near Austin. “The Grand Prix is a chance to showcase the range of sports visitors can either watch or participate in,” said Julie Chase, director at Texas Tourism. “There’s professional football, baseball
and basketball in Dallas and Houston, over 800 golf courses, great birding and hiking opportunities, horse riding, mountain biking and
canoeing.The Big
NORTH AMERICA IN BRIEF
Shop with Fort Lauderdale The Greater Fort Lauderdale C&VB is giving away £200 Love2Shop vouchers and relaxing Bliss Spa packages for two worth £300 each to the top-booking agents. Log your bookings for three nights or more at
www.sunny.org/trade by February 19 for your chance to win.
www.sunny.org/trade
Live well in Miami Canyon Ranch Hotel & Spa,
Miami Beach has joined the Leading Hotels of the World. The property combines luxury accommodation with healthy holiday choices and includes the largest spa in South Florida, wellness cuisine and free fitness classes.
www.canyonranch
livingmiamibeach.com
Bend region is great for outdoor recreational facilities and we are talking to several operators about packaging sports-themed and activities tours.”
www.traveltex.com
KEVIN STILLMAN
CALGARY STAMPEDE
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