This book includes a plain text version that is designed for high accessibility. To use this version please follow this link.
GREGG HERNING Vice President of Sales and Marketing ✪ Peabody Hotels


The Peabody Orlando Is a New, 1,641-Room Game-Changer


What’s new in your destination that meeting planners are most excited about? We have been referring to our expanded property as a game-changer for the past 18 months. Our $450-million expansion, open for more than a year now, includes 1,641 new guest rooms, 300,000 square feet of meeting and function space, a three-acre grotto pool area, a 22,000-square-foot spa and fitness center, and new restaurants. It’s truly a masterpiece. Planners have described the convention space as the best in the country.


What challenge do you think the meetings industry has successfully overcome in the past year or so? What’s the biggest challenge facing the industry in 2012? All indicators point to business returning to normal, and we are seeing encourag- ing activity specifically in retail, technology, and medical meetings. Planners are still looking for creative pricing, especially for catering and Internet connectiv- ity. The real emphasis is on getting back to normal and bringing people together again. The biggest challenge for 2012 and beyond is pushing our average rates closer to pre-recession levels.





PROUD TRADITION: “I’m extremely proud to represent the Peabody brand of ‘Service Excellence,’” said Gregg Herning. “There’s a special culture that Peabody Hotels believes in and follows every day.”


How has your team used social media to work with meeting professionals and promote your destination? What


new social-media tools are you looking forward to trying? We hosted a viral campaign that offered an all-expenses-paid executive confer- ence. We have also worked with groups before their conference on strategic flight plans to boost attendance. Our popular “Duckmaster” will soon have his own blog so that guests can receive updates about Peabody activities and events.


What single asset makes you most proud to represent your destination? We’ve held the Forbes Four-Star rating longer than any other hotel in Florida — 23 years. The world is full of beautiful hotels, but it’s our service delivery and memorable experiences that really make the difference to guests.


CHANGERS 94 pcma convene January 2012


What are meeting professionals asking for now that they weren’t asking for a year or two ago? How are you responding to that need? Planners want increased Internet connectivity and bandwidth. As more confer- ences adopt an interactive format, their users are encouraged to follow along and communicate with presenters. We as hoteliers have to become more knowledge- able about these areas and know what questions to ask to avoid confusion or lapses in service. n


www.pcma.org


GAME


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110