convene PCMA ® PUBLISHER Deborah Sexton, (312) 423-7210
CHIEF OPERATING OFFICER Sherrif Karamat, CAE, (312) 423-7247
CONVENE EDITORIAL STAFF EDITOR IN CHIEF Michelle Russell,
mrussell@pcma.org EXECUTIVE EDITOR Christopher Durso,
cdurso@pcma.org SENIOR EDITOR Barbara Palmer,
bpalmer@pcma.org SENIOR EDITOR Hunter R. Slaton,
hslaton@pcma.org ART DIRECTION Mitch Shostak, Roger Greiner Shostak Studios Inc., (212) 979-7981 CONTRIBUTING EDITORSCarol Bialkowski; Jennifer N. Dienst
CONVENE ADVERTISING
DIRECTOR, PARTNER RELATIONS & ADVERTISING Mona Simon, (312) 423-7244,
msimon@pcma.org
ACCOUNT EXECUTIVES Wendy Krizmanic (AK, CT, DC, DE, ID, MA, MD, ME, NH, NJ, NY, NV, OR, PA, RI, VT,WA) (312) 636-9254;
wkrizmanic@pcma.org
Mary Lynn Novelli, CMP (AL, AR, CO, FL, GA, KY, LA, MS, NC, OH, SC, TN, VA,WV, Mexico, Puerto Rico, Central and South America, Carribbean) Dallas, TX; (312) 423-7212; fax: (469) 574-5590;
mnovelli@pcma.org
Albert Pereira (AZ, CA, HI, NM, OK, TX, UT, Canada) 345 Kingston Road, Suite 203, Pickering, Ontario, Canada L1V 1A1; (312) 423-7277; fax: (905) 509-6810;
apereira@pcma.org
Mary Lou Sarmiento (IA, IL, IN, KS, MI, MN, MO,MT, ND, NE, SD, WI,WY, Africa, Asia, Australia, Europe, New Zealand) 1033W. Taylor Street, Suite 1E, Chicago, IL 60607; (312) 636-0636; fax: (312) 896-7397;
msarmiento@pcma.org
Ken Torres (Mexico, Puerto Rico, Central andSouth America, Caribbean) P.O. Box 9128, Miramar Beach, FL 32550; (850) 837-5177; fax: (850) 837-5277;
ktorres@pcma.org MANAGER, PRODUCTION & CIRCULATION Keisha Reed, (312) 423-7246 PRODUCTION COORDINATOR Kathleen Mulvihill, (312) 423-7236
PCMA OFFICERS
CHAIRMAN OF THE BOARD Kent E. Allaway, CEM, CMP, Produce Marketing Association
CHAIR-ELECT Johnnie C. White, CMP, Cardiovascular Research Foundation
SECRETARY-TREASURER Christopher J.Wehking,CMP, American Society of Anesthesiologists
IMMEDIATE PAST CHAIR Susan R. Katz, True Value Company
PCMA DIRECTORS Willie L. Benjamin II, International Reading Association Laurie Fitzgerald,CMP, Allstate Insurance Company Ben Goedegebuure, Scottish Exhibition + Conference Centre Richard B. Green, Marriott International Mary PatHeftman, National Restaurant Association Wanda M. Johnson,CMP, CAE, The Endocrine Society Christine Klein,CMP,meetings and business development consultant Raymond J. Kopcinski,CMP, Million Dollar RoundTable
Roberta A. Kravitz, International Society for Magnetic Resonance in Medicine Gregory A. O’Dell, EventsDC Carrie Freeman Parsons, Freeman William
F.Reed,CMP, Experient Inc. James E. Rooney, Massachusetts Convention Center Authority Amanda S. Rushing,CMP, American Society of Civil Engineers Barry L. Smith, Metro Toronto Convention Centre
The opinions expressed herein are those of the authors and do not necessarily reflect the opinions or policies of PCMA.
Convene is amember of
Convene is printed on recycled paper
Convene is amember of
PCMA@LinkedIn: Greater Participation
KAREANDERSON,CEOOF Say it BetterCenter, recently posted this question toPCMA’sLinkedIn group:“What specificways are you making your conference or meeting more participatory?” Here aresomeof the responses
that she received:
I FINDTHATTHEENTIRE event has to have an inclusive envi- ronment. I do this in a number of ways: 1) a networking social on the eveof theconferencewhereboard members serve asambassadors (not participants) and it’s their job to introduce people to each other and keep the roomlively; 2) there are no “speakers,” but only facilitatorswho havea limitedamount of timeto present and are chargedwith leading discussions; and 3) lunch tables are arranged by discussion topic. Steven J. Lemire President 4Site 4Nonprofits
WEHAVERECENTLYDOU- bled the number of roundtable dis- cussions as one of our education for- mats. From evaluations our partici- pants told us loud and clear that they were really not as interested in sitting in front of a panel with one- way communication but rather felt they had experiences they wanted to share in a smaller group environ- ment. These roundtable rooms were the quickest to fill—it was a daunt- ing task to persuade the education team that increasing the number of participants defeated the experience. I actually had to guard thedoor to ensure additional chairs were not brought in. Nancy Bennett President Schelhorn-Bennett Group
ATACONFERENCETHIS summer where I was video-record- ing their education sessions, the association had multiple“Snack and
www.pcma.org
Chat” sessions. This was positioned in a large room with roundtables set up with signageon each tablefor a particular topic related to their industry. Attendees would start out at a topic of interest, participate in theconversation at thetablefor 10 minutes, then rotate to another table for new discussions/networking. Sponsorship and snacks also made this a big hit for attendees and theassociation. Steve Hardy Owner
Chesapeake Technology Group
FOR YEARSWEDID CLASS- room seating for our annual lobby- ing conference of about 250. Using points from several sessions and dis- cussions like this one, I made the move to crescent rounds, as the par- ticipants needed to be engaged with the presenters. What a change in the conversations that took place during breaks—folks were not as anxious to run out and makea call or grab munchies; they were continuing the conversation with others at their table. Several even mentioned that they liked the new setup, which allowed for engagement with six to seven people instead of just the per- son sitting on either side of you. Oleathia Mitchell Gadsden,CMP Director of Association Affairs National Cable&Telecommuni- cations Association
Corrections
In the PCMA 2012 Industry Resource Calendar sent out with the November issue of Convene, the email address for the Marriott Innovention Network was printed incorrectly. The correct email address is innoventionnetwork @
marriott.com. PCMA and Convene apologize for the error.
In the 2012 Meetings Industry Fore- cast published in the November issue of Convene, St. Louis’ lodging-tax rate was incorrect. The correct number is 15.74 percent; it has been updated in the digital and HTML versions of the magazine available online.
pcmaconvene January 2012 9
Comments
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110