BY THE EDITORS OF CONVENE ILLUSTRATION BY JASON SCHNEIDER
And what can “neuroleadership” teach you about designing an engaging conference? How do you provide great F&B for a group of professional chefs? Or an addictive game for game designers, or cutting-edge AV for audiovisual experts, or an interactive project for interactive graphic designers? Here’s how planners rise to the challenge when their attendees’ area of expertise is also a crucial element of their meeting—and how you can apply that know-how to your own events.
Meetings are made up of hundreds of moving parts, from concrete aspects such as meals and coffee breaks, to guest speakers and audiovisual, to more esoteric con- cerns such as how to keep attendees’ attention and how to encourage them to inter- act with both their fellow conference-goers and the program material.What meeting professional could possibly plumb the depths of each and every one of these areas of expertise? That’s why Convene sought out organizations that specialize in each of the above
fields—and more—to seehowthey handle that particular element at theirownmeet- ing. Consider this story your expert-level consultation.