In one day last November I ate two (okay, five) State Fair Mini Donuts, successfully whacked about 20 moles, andplayed(andlost) against five other people in a 3-D, interactive video- game experience that was more like a sophis- ticated theme-park ride than, say, another button-pushing roundof Mario Kart. But I wasn’t actually at a theme park. I was at
the International Association of Amusement Parks andAttractions’ (IAAPA) Attractions Expo 2011 in Orlando. On Nov. 14–18, nearly 26,000 attendees—including representatives from water parks, theme parks, andfamily entertainment centers (FECs), along with less obvious markets such as science centers, museums, andzoos—convenedin the theme-park capital of the world for five days of buying, education, networking, and maybe a mini-donut or two.