


IMPACTFUL: “What we’re trying to do is improve or strengthen organizations that serve the greater good. We need to do so in a way that will allow us to take the learnings from that session and get them out to as broad an audience as possible.”


ONE ON ONE WITH


JEFFLEITNER


The founder and dean of Insight Labs on the three rules of his pro-bono, face-to-face strategy sessions, the importance of measuring impact over scale, and the ‘highest and best use’ of smart, talented people. u


BY CHRISTOPHER DURSO www.pcma.org pcma convene January 2012 69


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