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MARKET STRATEGY
Living Light is designed to attract “emerging young professionals with an average income of $100,000 working in the vibrant design, science and technology industries of Nashville, Tennessee. For this clientele, technical systems are not hidden. but embraced as aesthetic features in a contemporary design. A house that balances technology and modern design features with regional history and landscape will be of value to these residents.”


 


These panels overhang the walls on all sides, shading the double facade from heat, except in winter, when the sun’s angle is lower. The cylindrical tubes capture sunlight from all directions, producing more energy than the typical flat-plate panel. Cylindrical PV offers a few novel advantages: lower installation costs, higher wind resistance, plus more effective collection at sunrise and sunset—and less sensitivity to solar orientation.


Currently re-organizing in bankruptcy, Solyndra retains its factory, production lines, Web site and intellectual property.


The HVAC systems boast a SEER 22 rating, so it is little wonder that this home successfully achieved net-zero status. The Living Light team expects the home will consume only half the power it generates, allowing residents to charge an electric car or sell their surplus to the local utility. The team estimates the system will save residents $90,000 over 30 years. The home came in third in the engineering category.


Also unique to the competition, Living Light’s kitchen and bath occupy separate ends of the unit, leaving the flex-space middle open to light, air and views.

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