MARKET STRATEGY
“Efficient. Practical. Essential.” is INhome’s motto. INhome, short for Indiana home, offers buyers a low-key approach to green living for those who do not need to flaunt their solar creds. INhome is a realistic and balanced vision for ultra-efficient housing that demonstrates some of the many ways to live sustainably without sacrificing quality or comfort. “The target market is a young professional family currently without children who wants to live in Indiana.” The house is divided into private and public spaces. The extra room can serve as either a bedroom or home office.
The kitchen and dining areas viewed from the living room. The second bedroom is a flex space used as a home office.
The Purdue University Solar Decathlon team; At right is a computer-generated image of INhome. Both Images: Purdue University Solar Decathlon team
DIGITAL ASSETS
> Project Manual
www.solardecathlon.gov/past/2011/pdfs/pur_manual.pdf
> Construction Drawings
www.solardecathlon.gov/past/2011/pdfs/pur_cd.pdf
> Menu and Recipes from meals prepared as part of the competition
www.solardecathlon.gov/past/2011/pdfs/pur_menu.pdf
> House Overview
www.purdue.edu/inhome/pdfs/solar_decathlon_pg_24_issue070811.pdf
VIDEO LINKS
> Engineering Presentation
www.youtube.com/watch?feature=player_embedded&v=zxuLnDdpNAU
> Sales Presentation
www.youtube.com/watch?feature=player_embedded&v=ZUT2NcPe4wo
> Video Walkthrough from Purdue Exponent
www.purdueexponent.org/campus/youtube_763e422e-d424-11e0-81bd-001a4bcf6878.html
> Other Video and B-roll
ftp://news69.uns.purdue.edu/Public/SolarDecathlon/
FOR CLICKABLE URL LINKS, GO TO
WWW.GREENBUILDERMAG.COM/DECATHLON
01.2012
www.greenbuildermag.com 12
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