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OVUM’S MAIN PREDICTIONS FOR 2012
CLOUD COMPUTING: THE YEAR OF PLATFORM-AS-A-SERVICE The approach of organisations to cloud computing will shift away from just low-level infrastructure-as-a-service, in which cloud computing is seen as a way to cut costs by outsourcing the IT equipment used to support operations. Increasingly, companies will opt for higher-level use of cloud computing, either as platform-as-a-service, renting hardware, operating systems, storage and network capacity over the Internet, or software-as-a-service, with applications hosted by a service provider and made available to customers over the Internet.
“BIG DATA” AND ANALYTICS: SOCIAL MEDIA AS NEW DATA SOURCES Applying analytics to social media and other sources of unstructured and semi-structured data in huge quantities (so-called “big data”), will create new business opportunities and drive new investment in business intelligence and data warehousing infrastructure. However, only organisations using big data and analytics in a transformational way will reap big bene ts, Ovum warns. More organisations are expected to engage directly with their markets through social media and will look to measure the effectiveness of their investments in this channel.
IT CONSUMERISATION: A SOURCE OF CONTENTION IN THE WORKPLACE The consumerisation of corporate IT is a growing trend, as employees increasingly use their own gadgets for work and use social media to communicate and collaborate with their networks and customers. This is likely to create contention within the workplace as corporate IT is probably not exible enough to support this trend. Meanwhile, the personal compu- ter will start giving way to the “personal cloud” as employees consume more mobile and web applications, making “bring your own software” more common.
SOCIAL MEDIA: RAPID GROWTH IN SOCIAL ENTERPRISE PLATFORMS The social networking market will mainly keep growing as it has done so far, Ovum predicts. Facebook will continue to drive the evolution of employee communications as compa- nies look to enterprise social networking software. However, the independent technology analyst predicts there will be more focus on company-speci c social platforms that also allow for online collaboration.
SECURITY: MOBILITY INCREASES THE LIKELIHOOD OF LEAKS Organisations should plan and act as though they have already had their security breached, Ovum says. The use of employee-owned devices also will continue to increase the likelihood of enterprises leaking data.
MOBILITY: TABLETS DEPLOYED AS AN ENTERPRISE TOOL Mobile applications in both the commercial and public sectors will mature to become a catalyst for change and innovation. The tablet computer will continue to be deployed by compa- nies for speci c roles, particularly with staff that come face to face with customers in service industries.
JANUARY 2012
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