69 R
esorts World Sentosa is an apt prototype for the 21st century Asian casino resort, combining
gaming with an array of lodging, din- ing and entertainment options, minutes from downtown Singapore. The S$6.59 billion (MOP40.5 bil-
lion) complex features the only Universal Studios theme park in Southeast Asia. A ride creator from the park teamed with a renowned New York designer to craft a one-of-a-kind maritime museum. Resi- dent stage spectacle “Voyage de la Vie” headlines an entertainment menu that runs from classical concerts to mixed martial arts. The four hotels – two more will open this year along with a destina- tion spa and the world’s largest ocean- arium – range from the global Hard Rock brand to unique, boutique Hotel Michael showcasing the mad genius of artist Michael Graves. Convention space in the 49-hectare
complex can accommodate up to 12,000 delegates and includes Asia’s
largest
column-free ballroom. Dining options span from French celebrated chef Joel Robuchon and Japan’s Michelin starred culinary maestro Kunio Tokouka to in- ternational and regional chains. There are more than 45 retail outlets,
from
leading international brands to conven- ience shops. These bountiful choices are avail-
able in part because the Singapore gov- ernment’s bidding process for gambling licenses challenged applicants to pro- vide world-class, non-gaming facilities and amenities. The rules limit casino space to 15,000 square metres, aiming to compel
the operators to nd other
ways to draw crowds and make money. The Singapore government wanted
at least half of their casino resorts’ rev- enue to come from non-gaming activi- ties, and even planned to enforce that with tax penalties on gaming revenue in excess of 50 percent. Resorts World Sen- tosa and its rival Marina Bay Sands have won acclaim as true resorts that branch beyond gaming, in contrast to Macau’s casino-centric resorts.
SkyPark - Marina Bay Sands
Numbers count Resorts World Sentosa revenues totalled S$788.7 million last quarter. With all of its investment and effort beyond the casino oor, non-gaming revenue rep- resented 16.3 percent of total revenue, 2.4 percentage points below the Vene- tian Macao’s 18.7 percent non-gaming revenue.
JANUARY 2012
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